I Mohit Agarwalla of Christ University doing a Research Project on Consumer

preference and frequency of purchase with special reference to Amul Butter for
which I am conducting a survey.

Questionnaire
Name:

Age:

• 15 to 25 ☐

• 25 to 35 ☐

• 35 to 45 ☐

• 45 & Above ☐

Gender: Male ☐ Female ☐

Occupation:

• Student ☐

• Employee ☐

• Other ☐

Q1: Have you ever purchased Amul Butter?

• Yes

• No

Q2: How many members are there in your family?

• 2–4

• 5–8

• 9 – 12

• 13 & above
Q3: How often do you consume Amul Butter?

• All the days

• Frequently

• Occasionally

• Not at all

Q4: How often do you purchase Amul Butter in a month?

• Once in 7 days

• Once in 15 days

• Once in 3 weeks

• Monthly once

Q5: Do you go for

• Branded butter

• Local butter

Q6: Which brand of butter you prefer to purchase to your family?

• Amul Butter

• Mello Butter

• Nutralite Butter

• Britannia Butter

Q7: Which brand you are currently using?

• Amul Butter

• Others ……………..
Q8:How did you come to know about Amul Butter?

• Not Heard

• Friends

• Display

• Family

• Media

Q9: Where do you usually purchase the Amul Butter?

• Departmental stores

• Shopping malls

• Booths

• Grocery shop

Q10: Usually what size you will purchase Amul Butter?

• Small

• Medium

• Large

Q11: Why do you prefer to buy Amul Butter?

• Quality

• Price

• Taste

• Availability

Q12: Compared to the last purchase has your present consumption of purchase of
Amul Butter?

• Increased

• Some what increased

• No change

• Decreased

Q13: How do you think the Amul Butter is priced?

• Low

• Reasonable

• High

• Very high

Q14: Rate the satisfaction level of Amul Butter based on :-

(5 Max) 1 2 3 4 5

• Quality ☐ ☐ ☐ ☐ ☐

• Value ☐ ☐ ☐ ☐ ☐

• Prize ☐ ☐ ☐ ☐ ☐

• Availability ☐ ☐ ☐ ☐ ☐

Q15: Are you completely satisfied with the Amul Butter?

• Yes

• No

Q16: Have you ever encounter any Quality problem regarding Amul Butter?
• Yes

• No

If yes, what is the nature of complaints?

Q17: Any suggestions for improvement:-