MARKETING PROCESS

-LIC INDIA
Brief analysis
By
Abhishek Jain
 Steps of selling process
Total 6 stages
1. Step I – baby is crying- customer behavior
2. Step II – ready to face bully situation
3. Step III – collecting penny (need finding process)
4. Step IV – cloud is clear- sales opening stage
5. Step V – neighbor is coming (external factors)
6. Step VI – sum up the process
 Step I – baby is
crying - customer
behavior

•Customer having
negative frame of
mind.
•He is reluctant to
buy anything.
•He thought you are
hear to consume his
mind and time
 Step II – ready
to face bully
situation

•Calm and collective

every time.
•Full of knowledge and
confidence.
•Think you are
superior but more
polite person.
• discussion is open
always
 Step III – collecting
penny (need
finding process)

• open your discussion

with formal chat.
•Collect information.
i.e. personal, social
status, family etc.
•Generate the need of
the prospect
•Convince him that you
are only hear to help
him out.
 Step IV – cloud
is clear- sales
opening stage

•Based on his need

sale the product in a
complete friendly way.
•Flexibility should be
there.
• If he is not satisfied,
not try to be forceful,
might be in future he
come to you.
 Step V – neighbor
is coming
(external factors)

• might be some
external factors like
your competitor,
prospects relatives,
general perception
create a doubt in his
mind
•Be alert and clear all
doubt.
 Step VI – sum
up the process

• sales closing process is

one of the most imp
thing to remember.
• complete all
formalities, assurance of
good service and time
saving process.
•Collect some reference.
•Be in touch afterword.
 Type of
customer
• one who saying no.
• one who saying come
after some time.
•One that agreed with you.
• one who give you the
reference.
•One who is ready to bite
you.
•One who is ready to help
you.