Scribd Logo
Upload

Welcome to Scribd!

  • The Oberoi, Mumbai

    Uploaded by

    Chetan Rane
    63 views17 pages
    The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.

    Original Description:

    Original Title

    Final

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    63 views17 pages

    The Oberoi, Mumbai

    Uploaded by

    Chetan Rane
    The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 17

    THE OBEROI, MUMBAI

    INTRODUCTION
    • Ultimate destination for Contemporary Style

    • Located on Marine Drive

    • Rich variety of dining experiences

    • Ideal location for business meetings

    • Recreational facilities
    MARKETING MIX
    Product

    • Rooms & Suites

    • Restaurants & bar

    • Services
    PRICING
    ROOM TYPE RATES IN INR

    DELUXE ROOM Rs 25000

    LUXURY ROOMS Rs 27000

    PREMIER OCEAN VIEW ROOM Rs 30000

    OBEROI EXECUTIVE Rs 65000


    SUIT,OCEAN VIEW
    PROMOTIONAL STRATEGY

    Business travel plus

    Advertisement in magazines
    PLACE
    Metro cities of India

    Global presence
    PHYSICAL EVIDENCE

     Lobby- It should be well designed

     Rooms
    PROCESS

    PROCESS

    Major service encounter that extremely delighted


    or disappointed are:

    1. Check – in.
    2. Bell person carrying luggage to the room.
    3. Food.
    4. Wake up call
    5. Check out.
    PEOPLE

     Skilled person

     Travel agents
    TAJ HOTEL
    INTRODUCTION :

     IHC is the parent company

     Founded by Jamsetji N. Tata

     57 hotels in India & 18 outside India

     Complete holiday package

     Finest standards of hospitality


    MARKETING MIX STRATEGY OF TAJ
    HOTELS :

    Products
    Room
    Restaurant and Bar.
    Meeting room and Banquet facility
    Services
    Safe deposit box
    PRICE
    Taj hotel has set its price of the room on the basis of
    Business, Leisure and Luxury class.
    Rate

    The Taj Suite Rs. 70000

    Executive Suite Rs. 62000

    Luxury Suite Rs. 45000

    Grande luxury suite Rs. 55000


    PLACE

     Location of the hotel is the most important business


    decision for the hotel.

     Present in metro cities in India

     Global presence (Maldives, London, Dubai, Colombo)


    PROMOTION STRATEGY
     The Taj Inner Circle.
     The Taj Junior League.
     The Taj Club.

    ADVERTISEMENT

     Business News Paper


     T.V Channels
     Magazines
    Physical Evidence
     LOBBY

    Process
    Major service encounter that extremely delighted or disappointed are:
    1. Check – in.
    2. Bell person carrying luggage to the room.
    3. Food.
    4. Wake up call
    5. Check out.
    PEOPLE

    •Technological person

    •Skilled person

    •Travel agents
    COMPARISONS OF OBEROI HOTEL AND
    TAJ HOTEL
    1.PRODUCT

    2. PRICING

    3. PROMOTION

    4. PHYSICAL EVIDENCE
    SIMILARITIES BETWEEN TAJ HOTEL AND
    OBEROI HOTEL
     Locations

     Business Center

     Near by Airport

     Global Dishes & Luxurious Services

     Well Known Across The World

    You might also like