SWOT Analysis of PepsiCo

Strengths:

Branding
Diversification
Distribution

Weaknesses:
Overdependence on Wal-Mart
Overdependence on US Markets
Low Productivity
Image Damage Due to Product Recall
Opportunities:
Broadening of Product Base
International Expansion
Growing Savory Snack and Bottled Water market in US

Threats:

Decline in Carbonated Drink Sales

Potential Negative Impact of Government Regulations
Intense Competition
Potential Disruption Due to Labor Unrest
 PepsiCo in India
 PepsiCo gained entry to India in 1988 by creating a joint venture with the
Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and
Voltas India Limited.
 This joint venture marketed and sold Lehar Pepsi until 1991, when the use of
foreign brands was allowed; PepsiCo bought out its partners and ended the
joint venture in 1994.
 Others claim that firstly Pepsi was banned from import in India, in 1970, for
having refused to release the list of its ingredients and in 1993, the ban was
lifted, with Pepsi arriving on the market shortly afterwards.
 These controversies are a reminder of "India's sometimes acrimonious
relationship with huge multinational companies."
 ,some argue that PepsiCo and The Coca-Cola Company have "been major
targets in part because they are well-known foreign companies that draw
plenty of attention.”