Wal-Mart Swot Analysis: Determine Which Point Is Strength, Weakness, Opportunity, Threats ?

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Wal-Mart swot analysis :

Determine which point is strength , weakness ,


opportunity , threats ?

Wal-Mart Strengths Wal-Mart Weakness

Wal-Mart Opportunities Wal-Mart Threats


1. Customer satisfaction guaranteed programs
2. Bad media exposure for Kathie Lee Brand
3. Dollar value increasing
4. One stop shopping approach

5. Poor performing employees can remain in their job


6. Untapped European Market by retail
7. Focused employees development
8. Poor performing employees can remain in their job
9. Small towns do not want entry of Wal-Mart
10. Growth in elderly population
11. Support local merchants with purchase preference
12. Bulk purchase incentive for SAM’S Club customers
13. No formal mission statement
14. Substitute products more easily because of intense competition
15. Regulation of Wal-Mart pharmacies
16. Employees Profit-sharing scheme include stock ownership
17. Retail sales expected to increase
18. Increase in environment conscious consumers
19. Resources for Strategic Planning
20. Strong community involvement
21. Few Women and minorities involved in top management positions

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