+

SCCWID
Sophie’s campaign for the children's
ward in interesting things to do.

Help us, help them.

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Research

 SCCWID

 Competitor Research
 Barnardos
 Make a wish
 NSPCC
 British Heart foundation
 Cancer Research

 Audience Research
 What we did.
 Quantitative marketing research (Surveys, ext)

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+What would convince you to donate to a charity on
an advert?

What are the first three emotions that you

think of when you think/see a hospital?
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Legal

 BARB
 When to show our advert.

 OFCOM
 How we followed their regulations.

 ASA
 How we followed their regulations.

 ABC & RAJAR

 Further Advertisement.

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Development of Advert
 How we came up with the idea - Jason

 Concept

 Reasons

 Planning
Storyboard
Script
Shooting schedule
Recce’s
Risk assessment and health and safety report -

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Our Advert

QuickTime™ and a
Apple ProRes 422 decompressor
are needed to see this picture.

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Our Advert

 Did it go as planned?

 Problems we encountered

Filming

Editing

 Was it a success & did we achieve what we wanted to?

 What we could have done better?

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