For this blog assignment, I decided to do an ad analysis of my own on the new Lebron James Nike

commercial.

The backstory of this ad is Lebron James departing from his hometown of Cleveland, for the Miami Heat
in search of an NBA Championship ring. His decision to go away from the place that drafted him first
overall not only got it's own  90 minute show, but cause bigger controversy than virtually any other
sports related news all year. Lebron was Ohio bred his entire life and was the one thing the city of
Cleveland had. When he departed, Cleveland felt rejected and betrayed, causing riots and jersey
burnings around the city. Lebron went from being an NBA favorite to hated, immediately.

This commercial documents the things going through Lebron's head ever since the decision. It makes
amazing points about how he really shouldn't be considered a villain for what he did and how it's not
going to stop him from playing basketball. Lebron showed great courage in doing this commercial and
showing compassion to Cleveland, making up for some of the hatred. Lebron has said that if he could,
he'd have done it differently. He acted spoiled in his decision and I believe that this commercial is the
first step towards his revival.

For the bad news, as inspiring as this commercial led to be, it literally has NOTHING to do with Nike and
it's shoes. I'm part of the demographic Nike is looking for. An eighteen year old kid who spends top
dollar on shoes and thoroughly enjoys the NBA. And I find this commercial great and inspiring to watch,
but it would never make me go out and buy the shoe. In comparison, the new Adidas commercials
featuring Dwight Howard and Derrick Rose have a more comical approach to them but actually show off
the shoe with the phrase "Fast don't lie". I would be much more drawn to buy Adidas shoes than Nike
after seeing both commercials, even though the Lebron one is more enjoyable.

In conclusion, the Lebron James Nike ad is an awe inspiring commercial that probably cost millions and
millions of dollars to make, but it honestly doesn't make me want to buy their shoe. As a matter of fact, I
don't even get a grasp of the shoe from the commercial and there is virtually no sign of it. Although the
commercial is enjoyable, it does a poor job advertising Nike product.