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  • Positioning-Industrial Cutting Equipment

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    Rajneesh Sharma
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    The document discusses the market positioning of an industrial cutting equipment company labeled X. It shows that the market is currently divided among companies A, B, C, and X, with X having only an 8% market share. The problem identified for X is that it failed to properly analyze the market segments, competitor strengths, and profitability before determining its positioning. Alternative repositioning strategies are requested to improve X's success.

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    The document discusses the market positioning of an industrial cutting equipment company labeled X. It shows that the market is currently divided among companies A, B, C, and X, with X having only an 8% market share. The problem identified for X is that it failed to properly analyze the market segments, competitor strengths, and profitability before determining its positioning. Alternative repositioning strategies are requested to improve X's success.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    24 views6 pages

    Positioning-Industrial Cutting Equipment

    Uploaded by

    Rajneesh Sharma
    The document discusses the market positioning of an industrial cutting equipment company labeled X. It shows that the market is currently divided among companies A, B, C, and X, with X having only an 8% market share. The problem identified for X is that it failed to properly analyze the market segments, competitor strengths, and profitability before determining its positioning. Alternative repositioning strategies are requested to improve X's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Positioning- Industrial Cutting

    Equipment

    Submitted by:-
    Hridyesh Tiwari -17
    Pramod Singh – 30
    Prince Asati – 32
    Rajneesh Sharma - 38
    Shreesh Parekh – 41
    Tina Dsouza - 46
    Workings
    Market Share

    X
    C 8% 27
    20%

    B 45%

    A B C X
    What is the Problem of ‘X’ in the marketing Jargon? What is the positioning of ‘X’?

    Market is divided in 3 Segments


    Strength of ‘X’ – PRODUCT
    Problem – Segmenting & Positioning
    Failure to conduct a proper analysis of the
    market, the profitability of the segment &
    the competitors before taking the move.
    Q3. What are the alternative positioning Strategies, evaluate, select the
    appropriate Re positioning Strategies with high amount of success?

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