Advertising-Social &

Economic Effects
What is Advertising?
 Advertising is a form of communication intended to persuade an
audience (viewers, readers or listeners) to purchase or take some
action upon products, ideals, or services.

 It is all about making a image of the product or service in customer

mind.
 Social Effects

1.Positive Effects. 2. Negative Effects.

Positive Effects-

1.Awareness-
E.g. Apple MacBook, Bsnl 3G, i-phones, Tata DoCoMo etc.
2.Avaibility-
E.g. Asian sky shop products, Exhibition of Jaipur jeweler, Delhi autoexpo etc.
3.Quality-
E.g. Hyundai i-10 to i-20, 2G to 3G Technology etc.
4.Multiplicity-
5.Others-
Negative Effects-

1. Create indecisiveness.
2. Unfair trade practices- Puffery and deception.
3. Emotional touch.
4. Promotes social evils.
5. Indangerous competition.
6. Hampers consumers choice.
7. Others.
 Economic Effects

Positive Negative
Positive Effects-

1.Generation of employment.

2.Profit earning.

3.Money earning by the Govt.

4.Economic Growth.
Negative Effects-

1.Increase in Unnecessary wants.

2.Wastage of money and time.

3.High cost and price.

4.Others.
Advertising and Economy-