COX & KINGS LIMITED - A PROFILE

Cox & Kings Ltd. (CKL), is the longest established travel company in the world since 1758 and in
December 2009 successfully listed on the stock exchange in India. Its distinguished history began
when it was appointed as general agents to the regiment of Foot Guards in India under the
command of Lord Ligonier and handled the Royal Cavalry, Artillery and Infantry, Royal Wagon
Train, the Household Brigade, the Royal Navy and the Royal Air Force came under its wings.

Today, it is a premium brand in all travel related services, employing over 1,400 professionals and
headquartered in India. The business can be broadly categorised as Leisure Travel, Corporate
Travel, MICE, Trade Fairs, Visa Processing and foreign exchange.

OFFICES & REPRESENTATIONS:

Cox & Kings operates in 20 countries through branch offices, subsidiaries, representative offices,
franchised sales shops as well as through our global network of sales agents.

The company has 14 branch sales offices in India located in Mumbai, New Delhi, Chennai,
Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. The company
has appointed 94 franchisees across 20 states covering 70 cities. The company’s extensive network
of 185 GSAs and PSAs covering all major towns and cities of India enhances its reach.

Cox & Kings has subsidiaries in UK, Japan, Australia, New Zealand, UAE, USA, Singapore, Hong
Kong, Greece & Germany; branch offices in New York, Moscow, Maldives & Tahiti; &
representative offices in Spain, Germany, Italy, France, South America, Sweden and South Africa.

The company owns Tempo Holidays Australia, East India Travel Company in North America,
ETN in the UK and Quoprro Global Services Pvt Ltd,(visa processing). In December 2009 it also
acquired MyPlanet Australia Pty Ltd and Bentours International Pty Ltd in Australia.

PRINCIPAL SERVICES OFFERED BY THE COMPANY:

Cox & Kings is amongst the largest players with its range of specialist options. Innovative
packaging, pricing and marketing have been the hallmarks of its success over the years. Among its
many products are Leisure Travel- Domestic (Bharat Deko), Inbound & International, Corporate
Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange. The Outbound Tours is
segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades
(unique & luxurious travel) & NRI (catering to Indians across the world).

Leisure
 Domestic Tourism
Cox & Kings is amongst the first travel organisations to brand domestic holidays - 'Bharat Deko'.
Under this brand we market exclusive products that range from religious pilgrimage tours,

Cox & Kings Limited

Turner Morrison Building, 16, Bank Street, Fort, Mumbai 400001; Tel.: (022) 22709100; Fax: (022) 22709161; Website: www.coxandkings.com
 education tours, weekend breaks, activity holidays, spa holidays, budget holidays, summer and
beach retreats, train vacations, coaching
and touring holidays.

 Inbound Tourism
Inbound Travel business promotes India as a tourist destination. The company caters primarily to
the high-end segment of the inbound market and conducts a range of group and individual tours
throughout India for its clients from across the world. We provide destination management
services and cover all aspects of ground tour management such as hotel bookings, air/ rail
ticketing, roundtrip, airport transfer, land arrangements, excursion planning, meet and greet
services, event planning, meetings and appointments, conference management, private air charter,
etc.

We also provide specialised services to foreign participants visiting India for international
meetings, conferences, ad hoc incentives and exhibitions and cater to domestic conferences and
corporate incentives as well. Additionally, we provide ground related services to international cruise
companies touching Indian shores with a provision for shore excursions.

This segment is growing at close to 25 per cent.

 Outbound Tourism
Cox & Kings is amongst the largest players with its range of specialist options. Innovative
packaging, pricing and marketing have been the hallmarks of its success over the years. Among its
many products are:
 Duniya Dekho
We design and market escorted tours to group travellers under one of our flagship brand “Duniya
Dekho”. These are ready made packages where a group of travellers is escorted by a tour manager.
The customer chooses a specific tour from the array of choices offered to suit his budget and
preferences. These group tours cover some of the world's most enchanting places such as Australia,
New Zealand, Europe, U.S.A., Canada, Far-East, Middle East, South Africa and Mauritius. These
are specially designed for the ‘value traveller’.

“Duniya Dekho” recently launched a series of premium group holidays – “Luxury Escapades” with
travel destinations like Europe, Latin America, Middle East, Far East and Africa.

 FlexiHols
These are targeted at the more discerning Free Individual Traveller (FIT), where every holiday is
customized as per the convenience of the traveller. FIT can make its “FlexiHol” travel plans by
selecting its travel destination and holiday option (ranging from romantic holidays, exotic cruises,
family vacations, etc.), identifying travel interest (i.e. explorer, family, romance or explorer) and
sharing his preference of sightseeing, airline and hotels.

The destinations range from Europe, Australia and New Zealand, USA and Canada, Far East and
South East Asia.
Cox & Kings Limited
Turner Morrison Building, 16, Bank Street, Fort, Mumbai 400001; Tel.: (022) 22709100; Fax: (022) 22709161; Website: www.coxandkings.com
  Luxury Escapades
This innovative niche caters to the crème de la crème and this concept in holidaying unveils one
destination after another, laced with sinful indulgences and fine living. One can experience the
finest luxury hotels and the most exclusive entertainment avenues of the world.

 NRI Division
Indians across the world have always yearned to travel with a quality tour operator that
understands its diverse needs be it culinary preferences or holiday options. The NRI division caters
to such travellers primarily from the Middle East, Europe, USA, Australia, Sri Lanka and Hong
Kong.

Business Travel
The Corporate or Business Travel has witnessed a change from the traditional travel agency mode
to total travel management mode. In this mode, the objective is to minimize the total travel budget
for the corporate while maintaining the service standards.

The Corporate Travel market is a highly competitive market with presence of both domestic and
international travel companies. We believe our brand recall is very high amongst over 200
corporate clients, including major domestic and multinational companies.

It is affiliated with Radius Inc., the world's largest conglomerate in business travel, as their Indian
partner. Leveraging the partnership with Radius, Cox & Kings can offer travel fulfilment services to
corporate clients in India and overseas.

Trade Fairs
Cox & Kings Trade Fairs ensures that you make the most of your business trip and that the
smallest of details are taken care of, right from confirmed accommodation, city centre hotels
during the fair period, and city tours to technical add-ons such as factory visits, buyer-seller meets
and much more, all at the most attractive prices. Backed by a phenomenal trail of awards and
expertise, Cox & Kings offers outbound tour management facilities and an array of value-added
services that can arrange and handle the most complex and exacting business trips anywhere in the
world.

Meetings, Incentives, Conferences and Exhibitions (“MICE”)

Leisure travel is increasingly being used as an incentive tool by many organizations to convey
appreciation for
recognizing achievers. It has dual benefits, one by providing a holiday that enables an executive to
unwind and recharge and the other serving as a reward for excellence that inspires the team.

We cater to all aspects of conference organizing, business meetings, event management, seminars,
exhibitions, product launches and incentives. Every event is designed to meet specific requirements

Cox & Kings Limited

Turner Morrison Building, 16, Bank Street, Fort, Mumbai 400001; Tel.: (022) 22709100; Fax: (022) 22709161; Website: www.coxandkings.com
 right from the pre-event preparations, during the event itself and through to post-event
settlements.

We have been constantly introducing innovative events and making suggestions to make every
conference eventful and memorable like elephant polo matches, gala dinners in fairy tale castles and
steam train journeys in princely carriages amongst others.

Forex
Cox & Kings is amongst the leading retail forex dealers in the country. We were one of the first
travel companies to be granted the license as the Authorised Dealer - Category II under the new
licensing regime.

The enhancement of status from FFMC to Authorised Dealer - Category II opened a wide
spectrum of activities which we can undertake; foremost among them is the ability to transact
outward remittance requirements. The remittances or other exchange facilities for students
pursuing studies abroad, medical treatment overseas, migrant travellers, salary and wages to crews
on ships visiting in India, subscriptions for overseas publications, seminars, organization’s
membership are some of the new businesses which we can undertake in addition to providing
foreign exchange service to Leisure Travellers and Corporate / Business Travellers.

This places Cox & Kings in league with Authorized Dealers like Foreign Exchange Nominated
Banks to cater to the requirements of a whole host of customers. It works with more than 100
corporate clients and caters to its large leisure base.

Cox & Kings Online

Cox & Kings has developed an online portal, which is a web enabled dynamic system that includes
holidays, sightseeing, cars, hotels, transfers, insurance and other ancillary travel services. Most of
the products and services are available on a real time basis and is backed by a 24x7 call centre.
With the company's online access system, one can complete all processes using just one window,
just one simple booking system.

AWARDS & RECOGNITION:

Over the years Cox & Kings has been conferred with numerous awards that stand testimony to its
excellent service.
 "Most admired tour operator 2010" awarded by SATTE (2010)

 “First Runner Up” in the Best Large Tour Operator category awarded by the Telegraph Ultra
Travel luxury survey UK 2010.
 “First Runner Up” in the Favourite Tour Operator category awarded by Condé Nast Traveller
Readers’ Choice Awards (2010).
 “Best Domestic Tour Operator” awarded by the Abacus TAFI TravelBiz Monitor Awards
(2009).
 “Best Inbound Tour Operator” awarded by the Abacus TAFI TravelBiz Monitor Awards

Cox & Kings Limited

Turner Morrison Building, 16, Bank Street, Fort, Mumbai 400001; Tel.: (022) 22709100; Fax: (022) 22709161; Website: www.coxandkings.com
 (2009).
 “Most Innovative Product Launch” awarded by the Abacus TAFI TravelBiz Monitor Awards
(2009).
 “India’s Top Rated Tour Operator – Outbound 2009” awarded by The Economic Times,
India’s largest business daily.
 “Most Innovative Travel Company of 2009” awarded by Today’s Traveller Platinum Award.
 “The Number One Brand in India” based on a survey conducted by research agency, TNS and
co-funded by Media magazine, ranking it 152 amongst the top 1,000 brands in the Asia Pacific
region - Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and
Thailand.
 “Best Domestic Tour Operator” awarded by Galileo Express Travel World Awards (2008)
 “Best Visual Advertising Campaign” awarded by Galileo Express Travel World Awards (2008)
 “WTM Global Award” to Mr. Peter Kerkar, Global CEO, Cox and Kings for his remarkable
contribution to the travel and tourism industry (2008)
 “One of the top 15 travel companies in the world” by Conde Nast Traveller Awards (2008)
 “One of the top 10 travel companies in the world” by Conde Nast Traveller Awards (2003)
 “Best Self Drive Brochure” by Tourism New Zealand Asia Awards (2008)
 “Most Preferred Tour Operator Award” by CNBC Travel Awards (2007)
 TAFI-Abacus Award for the “Best Outbound Tour Operator” (2007)
 TAFI-Abacus Award for the “Best Domestic Tour Operator” (2007)
 3 Awards for being the "Best Domestic Tour Operator" awarded by Galileo Express Travel
World Awards (2005-2006, 2004-2005, 2003-2004)
 “Best Technology” Award By Galileo Express Travel Awards (2005-2006)
 "Best Outbound Tour Operator“ by Galileo Express Travel (2003 – 2004)
 3 National Tourism Awards for being the “Best Domestic Tour Operator" awarded by
Government of India, Department of Tourism (2005 – 2006, 2004 – 2005, 2003 – 2004)
 7 National Tourism Awards for being the “Best Conference Agency" awarded by Government
of India, Department of Tourism (2004-2005, 2003-2004, 2002-2003, 2001-2002, 2000-
2001) 1999-2000, 1998 – 1999, 1995 – 1996)
***

Cox & Kings Limited

Turner Morrison Building, 16, Bank Street, Fort, Mumbai 400001; Tel.: (022) 22709100; Fax: (022) 22709161; Website: www.coxandkings.com