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    The Effects of Music in Advertising On Choice

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    Garima Khandelwal

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    The Effects of Music in Advertising On Choice

    Uploaded by

    Garima Khandelwal
    54 views4 pages

    Original Title

    The Effects of Music in Advertising on Choice

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    Copyright:

    Attribution Non-Commercial (BY-NC)
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    54 views4 pages

    The Effects of Music in Advertising On Choice

    Uploaded by

    Garima Khandelwal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Presentation By: Anand Saraff Garima Shroff Kamaljit Singh Chandhok Prasenjit Sengupta

    Under the guidance of: Dr. Abhijit Biswas

    The effects of Music in Advertising on choice behavior

    THE CLASSICAL CONDITIONAL APPROACH«!!!


    -Gerald J. Gorn

    ‡Conditional ‡Unconditional

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