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Generic Strategies: Presented by R.Antlin Jenifer MBA 905
Generic Strategies: Presented by R.Antlin Jenifer MBA 905
Presented By
R.Antlin Jenifer
MBA 905.
GENERIC SRATEGIES
Michael Porter has suggested that the firm’s strength
ultimately falls into any of the two headings: cost
advantage and differentiation.
Three generic strategies
Cost Leadership
Differentiation and
Focus
Three generic strategies are applied at the business unit
level.
Porter’s Generic Strategies
TARGET SCOPE LOW COST DIFFERENTIATIO
N