3 case studies of marketing campaigns (2 successful and a failure) 2 case studies of PR campaigns (1 success and 1 failure) Each case study should include: Name of company and brief description of the campaign The types of Marketing or PR strategies used e.g psychological pricing or spin Which promotional tools were used? (Advertising methods) Why do you think the campaign was a success or failure? Bibliography Distinction tip: Explain why the techniques used are important to the media industries