COMMUNICATING CHANGE

Presented By
Gazi Nesarul Hossain
ABOUT COMMUNICATING CHANGE
1. “ If you want to make enemies, tell people they have to
change.”
- Woodrow Wilson

2. Communication is important to overcome the fears and

concerns aroused by change.

3. For communicating change consider three important

questions –
when do you communicate?,
what do you communicate?, and
how do you communicate?
WHAT ARE THE CHANGE MESSAGES
SAY?
For example -
 Buy a new product.

 Trust my organization.

 Work harder.

 Share authority.

 Face financial changes.

 Live by new rules.

BARRIERS ARE RECEIVING FROM......
 Habit.
 Time constraints.

 Conflicting messages.

 Lack of consequence.

 Lack of resources or support.

 Entrenched leadership.

 Lack of follow-up.

 Lack of risk assessment.

CHANGING FROM THE MIDDLE.
 Make sure you are the right person to make change.
 Don’t delegate management responsibilities to
consultants.
 Tie the change project to strategic corporate initiatives.

 Involve human resource and technology.

 Maintain an optimistic environment.

CHANGING FROM THE TOP (1)
John P. Kotter – “Leading change: Why Transformation
Efforts Fail”

Kotter’s study concentrate on corporate wide changes:

1. Total quality management,

2. Reengineering,

3. Right-sizing,

4. Restructuring ,

5. Cultural change,

6. Turnaround.
CHANGING FROM THE TOP (2)
Kotter identifies eight steps to transforming an
organization:-
 Establishing a sense of urgency;

 Forming a powerful guiding coalition;

 Creating a vision;

 Communicating the vision;

CHANGING FROM THE TOP (2) CONT’D
 Empowering others to act on the vision;
 Planning for and creating short-term wins;

 Consolidating improvements and producing still more

change;
 Institutionalization new approaches;
Kotter’s work suggest there are two major types of organizational
change efforts:-

1. top-down
2. Bottom-up( an approach known in Japan as- ringi)
FOLLOW UP
Every change will cause –
 Foreseeable Consequences

1. Provided the information

2. Provided the support
 Unforeseeable Consequences

1. Monitoring results
2. Responding quickly
SUMMERY
 Communicating change successfully- internally or
externally.

 Communicate the activities of the change process. Show

how the process will help people.

 Effective communication helps engage employees, and

that has positive implications for productivity and the
bottom line.
THANKS