New Product Positioning for (Product Name) _______________________________________________________

Who is the target customer and what are they looking for that this product will satisfy?

What is this product’s positioning in the marketplace & also within our assortment?

What is the product’s Unique Selling Proposition (USP)?

What does this product offer that competitive products don’t offer?

What is the single main message or idea you’d like to convey to potential buyers/users?

What are the product’s 3-6 key or main benefits in order of importance?
1.
2.
3.
4.
5.
6.
Is this product an upgrade from a previous product? Y/N
If so, what NEW features/benefits does it have?
What IMPROVEMENTS to existing features/benefits have been made?
Please attach any additional information not covered in the above that would be helpful with launching this item.
Is additional imagery needed to sell this product? Y/N
If so, what?

Do we need to shoot video to sell this product? Y/N

If so, what kind, e.g., install, tabletop, in use, etc.?

Author ________________________________
Date___________________