Supply Chain management

Introduction
 Cream bell ice cream was formed in a technical
collaboration between ice cream major “Candia”
of France and the Jaipuria Group (R J Corp.)
 Cream bell Ice cream is a successful Brand.
 Cream bell is amongst the top 5 ice cream
brands of INDIA.
 Team Cream bell has wide and in depth
knowledge & understanding of Ice cream .
 Production Capacity
 Creambell has two state of the art plant
 stone at Baddi (Himahal Pradesh) and the
 2nd at Goa
 The Plant at Baddi has capacity to produce 3
Million litres of ice cream in a Month
 The Goa plant has a capacity to produce1.8
million litres of ice cream per month
 The two plants are equipped with all modern
lines to manufacture ice cream in Cups, Sticks,
Cones, Gallons etc.
 The plant are also upgraded periodically
Cream bell business Wheels

Retail Vending

Home delivery parlour

Catering railway
 Cream bell infrastructure
 Cream bell owns over 3000 pushcart
 4500 deep freezers
 Varying sizes from 200 litres to 500 litrs
 Hard top, glass top, and curved glasses for parlors
 Plus Cold chain in key location
 Cream bell reaches 15000 outlets
 Cream bell runs 25 parlors
 Cream bell supplies ice cream to all Rajdhani
and Shatabdi Trains
 Cream bell caters to key caters and also well
entrenched to all lead 5 star chains.
 Movement of Chain

Supplier Processing Manufacturing C and F agent Distributor

Unit Unit / Super Stocker

Retailer Parlour Railway Vending Catering Home delivery

 Procurement and distribution
 Farmers and co operative societies
 Checking the milk quality
 Processing of milk
 Transforming it into ice cream
 Dispatching the ice cream to super stocker
 Making it available to distributors
 Transfering it to various distribution
channels
THANK YOU
Presented by:
Anjali bhatia - 7
Mallicka saini – 22
Manveen duggal - 23
Heena sharma – 24
Puneet sharma - 31