OPPORTUNITIES Weight Rating Weighted Score

Growing Asia Pacific new cars market 0.2 3 3.8

Increasing demand for hybrid electric 0.1 2 1.7
Strategic investments increase 0.1 4 25
The Chinese and Indian markets grew with CAGRs 0.05 2 12
Ford cut C02 emissions from operations by 0.1 2 15

Threats
Nissan has proposed to reduce CO2 emission from new cars 0.01 4 70
Honda is targeting 0.08 1 10
GM Rose in the UK 0.09 3 24.1
GM holds more US market share 0.2 3 24.6
Mazda is more efficient 0.07 4 0.3

Total 1 186.5
 OPPORTUNITIES Weight Rating Weighted Score
used parts is the largest source of income 0.12 4 75.3
gasoline is saved for every kilogram of weight reduction 0.1 3 6.7
Transportation in 1981 accounted for 0.08 4 25
Yield strength 0.09 2 10.6
Weight savings 0.12 4 34.87

Threats
Life Cycle Analysis 0.08 3 12.6
Fuel efficiency 0.1 1 11.55
Corrosion resistance 0.08 3 3.75
Dent resistance 0.12 2 3
Design flexibility 0.11 2 3.25

Total 1 186.62
 Diamler Chrysler
Critical Success Factor Weight Rating Weight Score
Market share 0.15 1 14.4
Advertising 0.2 1 0.4
Financial Position 0.1 2 0.2
Product quality 0.2 2 0.24
Consumer lotalty 0.1 1 0.06
Global expansion 0.2 3 0.45
Price competitive 0.04 2 0.08
Management 0.01 1 0.02
Total 1 15.9
Toyota Motor GMC
Rating Weight Score Rating
2 15.4 4
1 0.2 3
2 0.3 4
3 0.35 3
3 0.25 3
2 0.28 4
2 0.2 3
3 0.3 3
17.3
Weight Score
24.6
0.6
0.45
0.24
0.28
0.45
0.4
0.4
27.4