Comcast is transitioning from analog to digital services, called "Digital Migration," which will require customers with analog services to upgrade to digital packages or have their channel selection reduced. While technological transitions are common, Comcast is unique in abandoning loyal customers who will have to pay higher fees to maintain their existing channel selection through rented set-top boxes only available with pricier service tiers. This leaves some long-time customers with no alternatives other than a significant price increase or reduction in services. The letter urges Comcast to offer more options like renting boxes at all service levels or alternatives to prevent losing loyal customers.
Comcast is transitioning from analog to digital services, called "Digital Migration," which will require customers with analog services to upgrade to digital packages or have their channel selection reduced. While technological transitions are common, Comcast is unique in abandoning loyal customers who will have to pay higher fees to maintain their existing channel selection through rented set-top boxes only available with pricier service tiers. This leaves some long-time customers with no alternatives other than a significant price increase or reduction in services. The letter urges Comcast to offer more options like renting boxes at all service levels or alternatives to prevent losing loyal customers.
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Comcast is transitioning from analog to digital services, called "Digital Migration," which will require customers with analog services to upgrade to digital packages or have their channel selection reduced. While technological transitions are common, Comcast is unique in abandoning loyal customers who will have to pay higher fees to maintain their existing channel selection through rented set-top boxes only available with pricier service tiers. This leaves some long-time customers with no alternatives other than a significant price increase or reduction in services. The letter urges Comcast to offer more options like renting boxes at all service levels or alternatives to prevent losing loyal customers.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
To: the customer care representatives, employees, and
executives of Comcast and its affiliates that may be
involved in Comcast’s “Digital Migration”
We have recently learned that Comcast has begun a transition
to refashion itself by rebranding their services they provide as XFINITY services, which includes home phone (Voice), internet, and digital cable television services. We have also learned that as a result of this transition, they plan a “Digital Migration,” a term used for the switch from analog to digital (not related to the government’s own switch, but similar). Of course, for those who have standard analog service with Comcast with a line-up of channels similar to that offered in Comcast’s current “Digital Starter” and “Economy” offerings for almost a decade, they will be forced to upgrade their service and incur an additional monthly fee, or to find their channels considerably reduced.
A switch to new technologies is not new to the industries
Comcast is involved in. Similar to the move from dial-up to DSL, or 3G cellular service to 4G cellular service like LTE or WiMax, Comcast’s move from analog to digital is not shattering any precedents. Especially when you consider that in all this technological transitions, new equipment was required, and this equipment would have to be purchased by the consumer, and often at a contract agreement.
However, there are some differences. Whereas in these
transitions, you had a choice between a more traditional, less technological service, and a newer, more feature-laden and expensive service, the device you would use could support both (a cell phone or a computer). And furthermore, you had the choice of using either one or remaining with it with the same service and at the same price. With Comcast’s Digital Migration, support for the consumer who had loyally stood by Comcast and before then, Insight Communications, which merged with Comcast, is abandoned. Consumers who have paid for service with special offers for years from either Comcast or Insight must upgrade to more expensive services to rent the boxes required for Comcast’s digital service, simply to maintain the channels they have had.
Comcast neglects consumers who have had special offers,
merely believing they have “Limited Basic” $8.95 service and only have 26 channels, including local broadcast and government channels, instead of the 75 channels they actually have. These boxes are available only to consumers with far more expensive service, and unlike anything else in the industry, only through rent. Regardless of how Comcast may be trying to compete with satellite television providers like Dish, who also rents the boxes, Comcast is not a satellite television provider, and as such, cannot compare their service to another one that isn’t in their industry.
The deadline for the Migration is January 11 for my city. An
upgrade to a more expensive service is not an option for me. Comcast will lose their diehard loyal consumers if they do not institute alternatives, regardless of whether these changes bring benefit to the majority. Comcast needs to realize that cookie-cutter options do not work for the mainstream market before they lose to competitors. Offer the boxes for rent for all subscribers, regardless of whether they have Limited Basic, which some subscribers have, but special offers given to them in the past gave them an expanded line-up of channels. And even if Comcast cannot, offer some sort of alternative than “upgrade to a more expensive service for free boxes, upgrade to a moderately expensive service and rent boxes, or get your channels reduced considerably.” I have already been told this by your customer care and support representatives, who say Comcast provides no alternatives. So, since Comcast is going to swindle consumers, the least they can do for them is to acknowledge the fact that they are. And in the end, this acknowledgement would be the only thing that would officially have me, and perhaps hundreds of other Comcast subscribers, even consider having Comcast service- Basic, Limited Basic, Digital Starter, or Economy- past February.
From- Bryan and Virginia, concerned and loyal Comcast