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SWOT ANALYSIS

Strength Weakness
• It is free, no fees • Copyright issues
• Unlimited Resources from • Weak revenue model
Google • Need for high speed internet
• Popularity, large audience • Poor Video resolution and
• Embedding into web pages, audio quality
mails, easy sharing • Redundant and repeat content
• Integration with Google search • Poor content filtering and
engine quality control
• Integration with Google User • Video size and encoding
Account limitations
• User friendliness, • No premium videos
personalization
• Advanced video player,
features and tools, multiple
browser compatibility
Opportunity Threat
• Multimedia consumers • Increasing competition
• Faster and inexpensive • Blocking
internet • Diminishing competitive
• Growing international market advantage
• Strategic alliances and • Competitors collection
partnership with TV channels, • Competitors video quality
mobile service
• Competitors content filter tools
• Technological advances in
• Easy market penetration
video streaming
• Increasing online TV and
movie market

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