B-301 & F301 MANAGING AND MARKETING OF FINANCIAL SERVICES

UNIT-I:

Glossary of Terms-

Overall Objectives of the Paper - Expected outcome

The Indian Financial system

(Structure- Components-Functions-Nature and Role of Financial systems and

financial Markets)

Global financial crisis-Financial Reforms in India- Managing new challenges

UNIT-II:

FINANCIAL INSTITUTIONS

RBI-Functions- monetary policy- credit-policy- COMMERCIAL Banks-RRBs-NBFC-MF-

IRDA

Financial Inclusion- New Financial intermediaries- (Subsidiaries-Business

correspondents-MFIS- Roles and Responsibilities)

UNIT-III:

Financial Markets

Role and structure- Capital Market-Money market- Bill Market- Foreign Exchange
Markets-

UNIT-IV:

Marketing products and services

Financial Products- Commercial Paper-Factoring and Leasing services-Venture

capital –Securitization-

Banking products- Credit products-cash management services- Portfolio

management-BankAssurance-

Government and securities markets- SEBI-

Credit Rating agencies in India-

Unit-V:

Marketing in the financial sector-

Different market Approaches-Key components for successful launching of financial
products and services- Competition Vs Collaborative partnerships-Expansions-
Outsourcing of services- Mergers and Acquisitions-

Group Assignments:

UNIT-I

Assignment-1: Relationship between the financial system and Economic Growth-

Assignment-2: New challenges for Indian Financial Institutions and financial
markets-

Assignment-3: Financial Development Ratios-

Assignment-4: