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Business Policy
Business Policy
Any organization views its R&D capabilities as vital component of its business strategy that will provide
the company with a sustainable long term competitive advantage and of course wealth maximization for
its owners.
R&D efforts of the automotive industries are primarily focused on technologies. In fact many innovations
introduced in automobiles come from R&D department of the company. The innovations like ABS,
Airbags, electronic fuel injection, auto dimming mirrors, etc.
Maruti Suzuki launched new K-series engine and have always upgraded its version,
Similarly Tata’s Dicor, Mahindra’s mHawk Bajaj’s DTSi, etc. are the successful R&D examples of the
respective industries. Not only engines but these industries have always attracted their customers by
upgrading the design of the vehicle.
Undoubtly it is a time and money consuming exercise but the results of it gives in return milli and mill of
$s.
IT sector
Right now in this room we all are surrounded with unlimited invisible infrared waves generated from the
devices like cell phones, laptops, modem routers, etc.
Again R&D plays the role which forces the industries like Microsoft, Apple, Nokia, Sony, Intel, etc. to give
you as their customer the best and their shareholders time for some rest.
Pharmaceutical
(Work in progress)