c


 

OÊ Rated 83 out of 100 in terms of competitiveness

OÊ Vncreasing wage rates directly affect menu prices
OÊ 85% annual employee turnover for fast ʹfood market
OÊ ?upermarkets and new competitors threaten HMR market
OÊ Vnternational Exchange Rates
OÊ Health Trend away from fried foods
OÊ hanging customer demands
OÊ ^uality of ?ervice Focus


OÊ Recent drop in sales for KF
OÊ Failed to rank in top 20 in growth in 2000.
OÊ ?ame ?tore sales declined
OÊ Yack of point of scale scanning system
OÊ dmitted inability to provide quality service
OÊ Yack of knowledge abut their customers
OÊ Yack of relationship building with employees, customers and suppliers i.e. hick-fil-a
OÊ ^uestion of over franchising leads to loss of control and quality
OÊ Yack of focus on R&D

 
OÊ -rand Equity
OÊ 2 nd Only to McDonald͛s in Foreign ?ales $550M
OÊ ?trong ash Flows
OÊ renerate $1- each year
OÊ ‰ery strong VnternationallyUK, Middle East, Thailand, hina, Japan, Korea,
Mexico
OÊ ?trong Franchise and Yicense Fee revenues for cash flow.
OÊ Vnteractive relationship marketing
OÊ ?trong trademarks recipes
OÊ Ranks highest among all chicken restaurant chains for its convenience and menu
variety.
 OÊ Yargest multibranded restaurant in the world 100 KF and Pizza Hut combos 600
KF and Taco -ell combos.

 

OÊ rrowth of 18-24 age demographic

OÊ Vncrease in U.?. median income
OÊ Vnternational beef scare from mad-cow and hoof and mouth disease
OÊ Home Meal Replacement Market will exceed an estimated $577 billion by 2020
OÊ Targeting to growing ethnic markets ʹ sian merican and Hispanic
OÊ |ew Yeadership
OÊ Domestic markets
OÊ Updating restaurants
OÊ -alanced menu
OÊ ustomer focus
OÊ Vncrease delivery service