A DECISION MAKERS GUIDE &

REVIEW OF GLOBAL ADVERTISING

NETWORKS

In ten words or The world's The biggest High traffic End to end focused General mobile European fo- bridging the Self Service Hyper Local European Simple, self Leader in Delivers rich Twitter China's largest Ad supported The Admob of Europe's Location aware
largest Mobile mobile ad ads delivered mobile primarily on ad platform for cused General gaming space mobile advertising mobile ad service mobile understanding media ads stream mobile mobile ad game network local mobile largest mobile
less Ad Network; platform for through WiFi marketing and brand Yahoo Mobile ad and the real advertising campaigns for company with ad network how to reach within games advertising network and mobile ad advertising premium
advertising for
off-portal
owned by the iPhone/ enabled advertising advertisers advertisers network with world. brands & local global reach emerging and apps network mobile digital maps,
Google iPad venues platform HTML 5 businesses markets advertising traffic &
options network navigation data

Unique Value Largest Content based Ads that sup- Bridging Can reach a The best ad Pays best for In Game Highly target- Location Real time White label Large Asia Rich Media ad Personalized Only mobile Reaching The best videos, picture Breadth of reach,
general ads that make port free WiFi mobile and substantial network for European advertising ed ad based analytics & mobile network and format (iFlash Twitter ads ad network emerging network for galleries and metrics about
Proposition purpose an impact locations traditional audience by Yahoo content - traffic campaigns advertising contextual advertising Reach ads) for mobile that serves
middle class
local business 360° views
consumers
in developing and can be
mobile ad advertising segment. Good Local play keyword users ads to China markets and mobile configured for navigating the
platform (probably has tagging according to the blue collar advertising all operating street
the largest different sector in systems
reach) demographic developed
regions
criteria

How many
publishers? +
many includes (WiFi
AdSense publishers) Stealth mode

Estimated
number of
regular
advertisers Stealth mode

Ad split Varies per

Contract
revenue* (to
publisher)
Best Geo USA (85%) 90% USA, 10% US 17%, UK South Africa
Europe (15%) other 10%; South 34%, Indone-
coverage Korea 8%, sia 32%, India
Hong Kong 6% 8%

Key CBS, Unilever, Buick, Hyatt Samsung, StateFarm, Southwest Air- 5 Game com- Forbes, AT&T, CBS, NBC Yell.com, Billboard, Vuclip, Sony, Levi's, OglivyOne, AirAsia, Whitepages, Mercedes, McDonalds, Best
MovieTick- Nissan, Nike, Place, Jeep, Coke, Canon, SharePoint, lines, KFC, Sub- panies none MSNBC, CNET, Sports, Pan- Peugeot and Harvard RingRing Novartis, Nokia, Dell, Toyota, RIM, Poynt, SAP, Western,
Advertisers ets.com, Sears, GE Microsoft Lenovo, Shell, Bing way, Toyota, announced Shazam, dora, Flixter Sky Business, Media, Groupon, Pepsi, HP, MSN Mobile Metropcs, Vodafone, Dominos Pizza,
Accuweather and Virgin Mars, Bharti, Fidelity publicly Sprint, NBA Mashable eBuddy BestBuy, Kodak KHUN NI- 4Info, Coca-Cola, O2, Harrah's
America,
Movistar General Mills CHAPHA Mapquest, Walt Disney
Lexus
Vlingo

CEO
Julian Victor Naveen Michael Dr Lai Kok Dipanshu
Omar Hamou Steve Jobs Dave Courtney Alex Moukas Paul Palmieri Carol Bartz Zehetmayr Brian Wong George Bell Walt Doyle Malachard David Gwozdz Tewari Chang Jon Elvekrog Joshua Maa Fung Sharma Oli Roxburgh Larry Kaplan

HeadQuarters Mountain Cupertino, CA San Francisco, Dublin, Baltimore, MD Sunnyvale, CA Vienna, San Francisco, Cambridge, Boston, MA London, UK New York, NY Bangalore, San Francisco, San Francisco, Shanghai, Singapore San Francisco, Berlin, Chicago, IL
View, CA CA Ireland Austria CA MA India Ca CA China CA Germany

Twitter Handle googlemo- None JiWire None millenni- yahoo- mob- kiip Jumptap where adfonic mojiva inmobi greystripe jonelvekrog None gammalife xadinc YOC_Group navteqmedia
bileads almedia mobile foxOfficial
@
Brand Visibility NA - due to
Language
Score (via
HowSociable)
Klout Score
NA NA NA NA NA

SocialMention
Metrics
Followers on
LinkedIn

Facebook Fans

By Mark Fidelman t:@markfidelman SeekOmega.com, Technorati, CloudAve.com