Introduction to the case

• Company name: Shakti Pumps Ltd.

• Largest water pump manufacturing company in

India.
• Competitors are growing very fast.
• Going to implement the CRM software provided by
solution4biz.
• Employees resist change.

• Whole reengineering also incurs a huge cost.

Company Overview
Analysis:
• How sales and distribution can be more effective using CRM
system
• What are the highlights of a Good CRM system based Sales
system
• Competitor Analysis

• Competitor profiling

• Managerial intervention

• Project ownership
Phases of CRM

• Gain enterprise‐wise commitment

• Build a CRM project team

• Analysis of business requirements

• Define the CRM strategy

AboutSolutions4ebiz:
• Customized software for unique, industry-specific customer needs
• Internet-based technology solutions
• Founded in 2000 (formerly The eBiz Shop)

Facilitates :
Prospect Relationship Management
Computer Telephone Integration
Diversifying the production base
Quality control
Promotion
Training
Designing and implementing loyalty programs

• Value alignment

• Efficiency profits

• Effectiveness profits

• Main objectives of loyalty programs

References:

• The Kumar & Weinartz text

• http://en.shaktipumps.com/download/subme
rsible-pumps/