IMP Points

• 2 important statement……
 I personally approve all the expenditure above $1000 …..
 It is easy to offer great services at high cost, it is easy to
provide lousy service at low cost …but what is difficult is
providing high service at low cost .
• Vision Statement :- Find out what it is
• Change of Leadership :- Entry of Herb Kelleher.
• Spreading the reach :- Concentrating Strength
• Using Blanketing Strategy :- (Lessons form other
Industry)…Walmart ……
 Vision Statement.
• Our vision is to expand our locations both
domestic and overseas by being the largest
and most profitable airline company to
achieve both short and long-haul carriers
efficiently and with low cost. Also to be an
airline carrier that has the most productive
workforce to guarantee the best flight
possible for each and every passenger.
• Alignment by Robert S Kaplan :- Which talk
about Perfect Co-ordination Amnong the
people of organization (From Top Hirerchy to
operational Worker)…and Turnaround was the
result perfect Co-ordination. (Balance Score
Card can be used)
• Routing :- Seeing the weakness and
capitalizing the opportunity that exist in the
industry.
 Using Point to Point (opportunity) instead Hub
and Spoke.---- Results were 338 non stop city
pairs and 77 % of customer flew nonstop.
 Using the Small airport.
• Ticketing :- Using and Acceptance of Technology
which gave them edge over others. (Self
Ticketing , Ticket Less Travel, SABRE software.)
• Rewards to Customer and ease to transfer that
reward to other (Which gives a sense of Giving
Loyal Rewards to Customer which they could
pass).
• Standardized use of Aircraft. (Boeing 737)
• Boarding and In Flight Services is very much
Common with other Low cost Air Lines
services.
 No Meals , first come first Serve ,