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  • What Is Tourism?: - Temporary, Short Term Movement - Pleasure Activity

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    Shejal Choudhari
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    Tourism involves temporary travel to destinations outside of one's normal place of residence for pleasure, business, or other purposes. A tourist is someone who travels for curiosity, fun, or to tell others about their travels, while not intending to permanently reside in the location or work. Tourism has various positive and negative social, cultural, environmental, and economic effects on destinations. It can promote cultural understanding but also lead to overcrowding, crime, and cultural changes. Marketing is important for tourism to satisfy users, generate profits, and compete effectively. India has great potential for tourism due to its varied attractions and culture.

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    TM UNIT 1

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    Tourism involves temporary travel to destinations outside of one's normal place of residence for pleasure, business, or other purposes. A tourist is someone who travels for curiosity, fun, or to tell others about their travels, while not intending to permanently reside in the location or work. Tourism has various positive and negative social, cultural, environmental, and economic effects on destinations. It can promote cultural understanding but also lead to overcrowding, crime, and cultural changes. Marketing is important for tourism to satisfy users, generate profits, and compete effectively. India has great potential for tourism due to its varied attractions and culture.

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    12 views18 pages

    What Is Tourism?: - Temporary, Short Term Movement - Pleasure Activity

    Uploaded by

    Shejal Choudhari
    Tourism involves temporary travel to destinations outside of one's normal place of residence for pleasure, business, or other purposes. A tourist is someone who travels for curiosity, fun, or to tell others about their travels, while not intending to permanently reside in the location or work. Tourism has various positive and negative social, cultural, environmental, and economic effects on destinations. It can promote cultural understanding but also lead to overcrowding, crime, and cultural changes. Marketing is important for tourism to satisfy users, generate profits, and compete effectively. India has great potential for tourism due to its varied attractions and culture.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 18

    WHAT IS TOURISM?

    •Temporary, short term movement


    of people to an outside destination
    •Pleasure activity
    (money is earned &
    spent)
    •Wide spectrum of
    attitudes &
    expectations
    CONCEPT OF TOURIST
    • Dates back to 1292 AD
    • Person who makes a
    journey for the sake
    - Of curiosity
    - For the fun of travelling
    - Just to tell others that
    he has travelled
    WHO IS A TOURIST?
    • Persons travelling
    - For pleasure,
    domestic reasons,
    health
    - To convention
    - Business purpose
    - In the course of a
    sea cruise
    WHO IS NOT A TOURIST?
    • Arriving with or without
    a work to take up an
    occupation
    • Establishing a residence
    in a country
    • Students in boarding
    • Passing through a
    country without stopping
    MOTIVES FOR TRAVEL
    • Gaining pleasure
    • Cultural exchange
    • Ethnic
    consideration
    • Health
    consideration
    • Sports
    • Spiritual & religious
    EFFECTS OF
    TOURISM
    SOCIAL FRONT
    • POSITIVE • NEGATIVE
    •Nations social life •Social disaster
    • Creation of
    - Violence
    national identity
    • Promotion of - Crime
    regional • Corruption
    understanding
    • Frustration
    • Social
    opportunities • Dissatisfaction
    CULTURAL FRONT
    •POSITIVE NEGATIVE
    •
    •Cultural heritage
    • Cultural
    • Cultural
    exchange
    transformation
    • Protection of
    • Influence of the
    art, heritage
    Western culture
    • Architectural
    wonders
    ENVIRONMENT FRONT
    POSITIVE NEGATIVE

    • Ecological
    balance
    • Pollution • Population
    free explosion
    environments
    EOCONOMIC FRONT
    POSITIVE NEGATIVE
    • Income
    • Employment • Smuggling
    • Tax revenue • Huge
    • Foreign investments of
    exchange funds
    • Development
    of art, crafts
    TOURISM
    MARKETING
    MARKETING
    Activities which
    involve the
    exchange the goods
    and services to the
    consumer from the
    manufacturer
    TOURISM MARKETING
    PURPOSE OF TOURISM
    MARKETING
    • Satisfy users
    • Generate profits
    • Fair image
    • Excel competition
    • Operational
    economy
    SIGNIFICANCE OF TOURISM
    MARKETING
    • User’s behaviour
    • Organisational
    effectiveness
    • Information
    • Planning
    • Pricing
    • Promotion
    • Excelling competition
    India has the
    right tourism
    potential and
    attractions
    to captivate
    all types of
    tourists
    SWOT ANALYSIS OF INDIA

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