IFE MATRIX

Key Internal Factors Weight Rating Weighted Score

Strengths

Weaknesses
1

TOTAL
 EFE MATRIX

Key External Factors Weight Rating Weighted Score

Opportunities
1

Threats
1

TOTAL
 THE SWOT MATRIX
(formerly the TOWS Matrix)

Strengths – S Weaknesses – W
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.

Opportunities - O SO Strategies WO Strategies

1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
6. 6. 6.
7. 7. 7.

Threats-T ST Strategies WT Strategies

1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
6. 6. 6.
7. 7. 7.