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  • Brand Personification

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    Amaresh Reddy
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    A BRAND PERSONIFICATION tries to recast consumers perception of attributes of a product or service into a human like character. Personality and color consumers ascribe personality factors to product and service, but they also tend to associate personality factors with specific color. A product personality or person, frequently endows the product or brand with a gender Ex: celestial seasoning PTracy ones was given a feminine persona.

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    A BRAND PERSONIFICATION tries to recast consumers perception of attributes of a product or service into a human like character. Personality and color consumers ascribe personality factors to product and service, but they also tend to associate personality factors with specific color. A product personality or person, frequently endows the product or brand with a gender Ex: celestial seasoning PTracy ones was given a feminine persona.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    73 views5 pages

    Brand Personification

    Uploaded by

    Amaresh Reddy
    A BRAND PERSONIFICATION tries to recast consumers perception of attributes of a product or service into a human like character. Personality and color consumers ascribe personality factors to product and service, but they also tend to associate personality factors with specific color. A product personality or person, frequently endows the product or brand with a gender Ex: celestial seasoning PTracy ones was given a feminine persona.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
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    BRAND PERSONIFICATION

    Brand personification
    Some marketers find it useful to create a brand personification, which tries to recast consumers perception of attributes of a product or service into a human like character. many consumers express their inner feeling about product or brands in terms of their association with know personalities

    Product Personality and Gender


    A product personality or person, frequently endows the product or brand with a gender Ex: celestial seasoning ¶Tracy ones was given a feminine persona, whereas Mr. coffee was given a masculine personality

    Product Personality and Geography


    Marketers learned long ago that certain products, in the minds of consumers, possess ,a strong geographical association By employing geography in the product¶s name the product¶s manufacturer creates a geographic personality for the product.

    Personality and color


    Consumers not only ascribe personality traits to product and service, but they also tend to associate personality factors with specific color. Ex: Coca-cola is associated with red. which connotes excitement.

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