CASUAL FIT

Executive Summary
• Concept:
• The opportunity and strategy:
• Target market:
• Competitive advantage:
• Economic profitability:
• Team:
• Offerings:
 1. Is there a market for it?
• Industry description:
• Size:
 2. WHAT’S THE PROFIT
POTENTIAL OF THIS BUSINESS?
• Status:
• Competitors
 4. What are the obstacles to my
business plan and are they
surmountable?

• Shareef plaza trade union

 5. Targeting

• Target market
• Target customers
Marketing Plan
• Target market
• Competitive advantage:
• Competitors
• Products and/or Services
• Pricing Strategy
• Sales and Distribution Plan
 Products and/or Services
• Features of your product or service
• How will our product or service
benefit the customer?
• Unique Selling Proposition,
 Pricing Strategy
• Cost
• Sales
• Total cost
• Pricing of your product or service
compare to the price of competitors
 Sales and Distribution Plan
• Outline the distribution methods to be used.
– Costs associated with distribution:
– Product Packaging:
– Displaying Items:
• Outline the transaction process between
your business and your customers.
• Marketing tools to be applied
Management Plan
• The Ownership Structure
• The Internal Management Team
• Human Resources Needs
OPERATION PLAN
• Manufacturing process:
• Problems which may occur during
the production process:
• Suppliers terms, and conditions:
FINANCIAL PLAN
• The Income Statement
• Income Statement for the year
ending 2010
• ASSETS As At Dec 2010