STEPS TO SUCCESSFUL FAST-

MOVING CONSUMER GOODS

(FMCG) BUSINESS
Marketing Strategy 
prepared by MPC: 
Company audit : Researching your market : Long-range
planning : 
Recommendations and action plan

   

Getting to know you - 

COMPANY AUDIT

MPC will prepare audits as an essential part of

developing any strategy.  This is so that we can
understand the way you work, to provide a strong
basis for our analysis and recommendations for
improvements.  To see more about how MPC works
alongside your company, see the Golden Rules of
consultancy relationships in our section About MPC.

The audit will cover:

Detailed company
audits by MPC form the
 raw materials basis of strong business
 production planning
 sales trends
 advertising and promotion  
 product/service development (new or existing)
 pricing policies  
 sales administration
 marketing administration
 distribution channels
 profit trends by product/service
 SWOT analysis

Getting to know your competitors - 

RESEARCH

MPC will identify opportunities and trends within your

existing markets, and examine the potential of new
markets.

MPC will survey competitors, and analyse:

 products
 services
 prices
 margins
  marketing methods
 market penetration
 sales performance UK and overseas
 financial stability
 turnover
 profitability

STEPS TO SUCCESSFUL FAST-

MOVING CONSUMER GOODS (FMCG)
BUSINESS
Marketing Strategy 
prepared by MPC (cont'd): 
Company audit : Research your market : Long-range planning :
Recommendations and action plan

 
Getting there -  .
LONG RANGE PLANNING
Going in the right
MPC will develop long term planning for any direction?...
product. 
We will review the following:

 changing consumer preferences

 unsatisfied customer wants
 competitors
 economic conditions
 political and social climate
 new marketing methods
 new products likely to be developed 5 - 10  
years  

Getting going - 
RECOMMENDATIONS AND ACTION
PLAN

MPC will prepare recommendations and an action

plan in report form.  Reports set clear objectives
and prioritiesfor your business, and cover:

 new products
 pricing policies
 sales administration and organisation
 improved distribution
 improved advertising, public relations,
design, direct mail
 additional consumer quantitative and
 qualitative market research
 increased sales and profitability

STEPS TO SUCCESSFUL FAST-MOVING

CONSUMER GOODS (FMCG) BUSINESS
MPC's Business-to-business research service 
UK and WORLD MARKETS for FMCG industries -
Individual companies and market sectors

Need to know more about your market?  MPC's comprehensive reports for food
processing, agricultural and non-food industries (individual companies and overall
sectors) cover a five year forecast with the following elements: 

 estimated growth of overall market value and volume by type of product

and market sector
 existing market trends
 Review of previous five years
 consumer demand for products UK and overseas
 retail price comparisons UK and export
 analysis of specific companies within food, agricultural and non-food
industries
 assessed effectiveness of companies' marketing and manufacturing
operations
 demographic profile of product users
 consumer purchasing habits and expenditure
 product distribution patterns UK and export
 new product development and diversification
 competitors' activities:-

 acquisitions and mergers (projected)

 development of new wholesale, cash and carry outlets
 profit and sales ratios
 marketing spend
 new forms of promotion
 employment
 company product design and packaging
 strengths and weaknesses of company management
 identifying gaps in specific markets, opportunities and threats

STEPS TO SUCCESSFUL FAST-MOVING

CONSUMER GOODS (FMCG) BUSINESS
Internet Strategy 
Whether you are starting out on the web for the first time, or a seasoned
campaigner, you will need to know a lot about how the web works in
order successfully to navigate the minefield of technical difficulties. 
Making the right choices is not easy and mistakes can be costly.  E-
commerce solutions may not necessarily be the right solutions for your
situation. 

MPC can help you to develop new and effective internet strategies to give
you the right level of web presence within your overall marketing plan. 
We can also carry out a review of your current website and its
effectiveness.  We always make sure we fully understand your business
and what you want from your web presence.

MPC will advise on:

 Web design and maintenance.  From the basic to the

interactive, planning the website.
 Website contents.  With increasingly shorter visit times you must
have the right content on the right page with the right links.
 Web hosting.  You need the right web host to match your
individual business needs.
 E-commerce.  We can advise on commerce strategies, safe
payment systems and delivery logistics.
 Web advertising.  We can help to ensure that your advertising is
direct and responses are high on this very personal medium.
 Data collection.  Transforming your customer databases into
effective on-line resources.
 Web links.  Helping you to boost your returns from the Internet
through joint ventures, joint marketing, data sharing, commission
opportunities.
 Call centre back-up.  In-house development or subcontracting
this vital support operation for any of your internet activities.
 Statistical analysis of your web traffic. What information you
can collect on your web visitors, and how to analyse it.
 MPC's Overseas Consultancy Markets

STEPS TO SUCCESSFUL FAST-MOVING

CONSUMER GOODS (FMCG) BUSINESS
Implementation of marketing strategies

MPC...

You may find that your organisation does not have enough marketing personnel to
implement the recommended marketing strategy.  MPC's consultants can manage the
project for you on a day-to-day basis.

The work is charged on a time basis to be agreed with your company.  We obtain
 competitive quotations for using all outside services, whether in whole or in part.

 
MPC have a wide range of implementation services, under the following headings:

 supermarket and retail selling

 design, advertising and printing
 media and direct mail research
 market research
 public relations
 internet strategies

Supermarket and retail selling

 negotiating and selling food and non-food products to buyers

and technologists of supermarket groups 
 supporting presentations
 identifying the needs of supermarket groups 

(MPC also undertakes construction project management for retailing, leisure and
tourism developments, among others.  This form of project management follows a
traditional pattern ensuring that developments are completed on time and within cost
estimates.  EMAIL MPC direct for enquiries connected with construction project
management.) 

STEPS TO SUCCESSFUL FAST-MOVING

CONSUMER GOODS (FMCG) BUSINESS
Implementation of marketing strategies (continued)
Design, advertising and printing

MPC will negotiate on your behalf for the most economic

method of getting maximum audiences through

 press
 radio
 TV
 direct mail advertising

MPC will ensure minimum wastage of media and direct mail

spend

Market research
 MPC will undertake desk, business-to-business and telephone
research for your consumer or industrial products and
services.  This is handled in-house by MPC's consultants.

Where your needs are for more specific quantitative and

qualitative market research, MPC appoints outside specialist
research companies on your behalf.

Public relations

Refer the link:

http://www.mpcassociates.com/fmcg_implementation_2.html

RETAIL DEVELOPMENT
MPC's Retail Location and Development Planning
MPC reviews the fundamentals of retailing and building your business, beginning
with site location and finishing with the satisfaction of your customers.  A business
grows, but it needs to be cultivated properly from the start.  MPC helps you handle
the process of business planting and growth right through to collecting the payback
harvest and reinvestment.  Whether you are starting, consolidating or expanding,
we can help you review your operations in an objective light and enhance your
success.

The diagram above shows a range of MPC's development planning

operations experience, but this is by no means an exhaustive list. 
Please contact us for further examples.  MPC has always been at the forefront of
retail development, following and influencing the changing patterns of shopping: 

 1970's 
Out-of-town supermarket development 
(Asda, Tesco, Sainsbury, Low Cost Discount (now Safeway), Ahold (Albert
Heijn), Carrefour and Promodes.  
 1970s & 1980's
Multi-Activity Family Entertainment Centre development  
fusing retail and leisure activities, following comprehensive research into
leisure activities in the USA
 1990's
Helping independent retail outlets to survive through specialization. 
Extensive consumer market research in Toulouse, Evreux, Bristol, and
Hereford evaluating the needs of shoppers.

See MPC's History page for more details

The steps to business development outlined below will take you through MPC's work
in the retail sector.  We will be able to benefit your company through some or all of
the steps that follow.