COKESHAKE

Coke shake is a concept similar to Starbucks, Mcdonalds etc.. where our core product
will be variety of coke shakes. Along with various forms of shakes we will be providing all form
of snacks items. Our target customer is Upper class family,high income professionals and
business persons in and around jubille Hills. We are planning to open a two-storeyed shop in
the heart of Jubille hills.

Location
Jubille Hills:

We have selected Jubille hills as our location due to various reasons. Some of the reasons
for selecting Jubille hills as our location are

 It consist of lot of high income upper class family which is our target customer.
 Its one of the posh area of Hyderabad.
 This suburb is sandwiched between the wealthy commercial district of Banjara Hills
and is located within two kilometers of the IT central hub of HITEC City.
 JUbille hills is famous for its Hotels, Swanky restaurents and many
 Jubilee Hills is home to several brand stores, offices, start-ups and Beauty centers.
Although primarily considered an elite residential area, there has been a recent
commercial boom in Jubilee Hills.
 Corporate headquarters and offices of Companies such as Seaways, Spire Films,
Gateway Media, Radha Real Estate, Lanco Global Systems, Pricewaterhouse
Coopers, ICICI & HDFC Banks are located in the area.
 The population of Jubille hills is around 1 lak.
 KBR National Park is located in the soth east of jubillel hills.

This all reasons make jubille hills the ideal place for starting our coke shake.

Business Strategy
 Creating a niche market in the cokeshake category by providing various type and
form of shakes ,mixing with coke, icecreams etc..
 A Good and neat ambience which help to attract customers to the shop.
 Advertisment through various media like radio, print ads ,internet, emails etc.
  Promotion programmes
o Special Events and programs in HITECH city.
 Loyalty Programmes
o Shake cards- Per 25/- of purchase ,one point will be added into the card.
o Additional benifts will be given to be the regular customers.

Service Plans
 Separate counter for customer belongings
 Parking facilities.
 Home delivery and take away facilities.

Capacity Planning

 Two Storeyed building .

Layout