Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Dev Elopement

    Uploaded by

    Subir Kumar
    The document discusses pricing policies and strategies for businesses. It explains that price is determined by costs plus profit. Key factors in selecting prices include pricing objectives, determining demand and costs, analyzing competitors' prices, and selecting a pricing method. Common pricing methods mentioned are markup pricing, target return pricing, value pricing, and going rate pricing. The document also covers concepts like price elasticity, geographical pricing differences, and reactions to price changes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Dev Elopement

    Uploaded by

    Subir Kumar
    8 views9 pages
    The document discusses pricing policies and strategies for businesses. It explains that price is determined by costs plus profit. Key factors in selecting prices include pricing objectives, determining demand and costs, analyzing competitors' prices, and selecting a pricing method. Common pricing methods mentioned are markup pricing, target return pricing, value pricing, and going rate pricing. The document also covers concepts like price elasticity, geographical pricing differences, and reactions to price changes.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses pricing policies and strategies for businesses. It explains that price is determined by costs plus profit. Key factors in selecting prices include pricing objectives, determining demand and costs, analyzing competitors' prices, and selecting a pricing method. Common pricing methods mentioned are markup pricing, target return pricing, value pricing, and going rate pricing. The document also covers concepts like price elasticity, geographical pricing differences, and reactions to price changes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views9 pages

    Dev Elopement

    Uploaded by

    Subir Kumar
    The document discusses pricing policies and strategies for businesses. It explains that price is determined by costs plus profit. Key factors in selecting prices include pricing objectives, determining demand and costs, analyzing competitors' prices, and selecting a pricing method. Common pricing methods mentioned are markup pricing, target return pricing, value pricing, and going rate pricing. The document also covers concepts like price elasticity, geographical pricing differences, and reactions to price changes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    PRICING POLICIES

    WHAT IS PRICE

    PRICE=COST+PROFIT
    FACTORS
     Selecting the pricing objective.
     Determining demand.
     Estimating costs.
     Analyzing competitors-costs,prices,offers.
     Selecting a price method.
     Selecting the final prices.
    OBJECTIVES
     Survival.
     Maximize current profit.
     Maximize market share.
     Product quality leadership.
    PRICE ELASTICITY
     Determine the changes in demand with unit
    change in price.
     If there is little or no change in demand,it is

    said to be price inelastic.


     If there is significant change in demand,then

    it is said to be price elastic.


    PRICING METHODS
     Markup pricing.
     Target return pricing.
     Value pricing.
     Going rate pricing.
    NEW METHODS OF PRICING
     Group pricing.
     Gain and risk sharing pricing.
    GEOGRAPHICAL PRICING
     Different pricing at different location.
     Could be in terms of barter , countertrade

    and foreign currency.


    REACTION OF PRICE CHANGES
     Customer reaction.
     Competitor reaction.

    You might also like