DISTRIBUTION

DEFINITION: Distribution is the

process of delivering the product to
the marketing channels and
customer.
OBJECTIVES

• It ensures the physical flow of the

product, from manufacture to customer.
• Distribution helps to build client.
• Distribution is the promising area for cost
reduction.
• Where product location and market
distanced, distribution crucial.
 STRATEGY

• TATA Tea is the trusted brand in India, so they are not loosing focus
here.
• TATA Tetly is more global brand, so they look into the global market
with Tetly.
effectiveness of intermediaries

• Its most effective methodology in

distribution.
• Better assortment.
• Routinization of transaction.
• Consumer can find product in the right
time.
Sales force objective

• Brand volumn and realization growth.

• Overall productivity improvement in
plantation.
• Stringent cost control over all across the
company.
Some morality company maintain

• National interest
• Financial reporting and records
• Competition
• Equal opportunity to all employers.
• No gift and donation.