Hanoor Annissa Amir & Emmanuel Kretapradhana

14 December 2010
 Table of Content

 Presentation Aim & Objectives

 Introduction to ecoLinen
 Target Market
 PR Campaign Aims & Objectives
 PR Activities
 Gantt Chart
 Cost & Impact
 Conclusions
 Presentation Aim & Objectives

 Aim
 To used the PR and Marketing activities for
the product.

 Objectives
 To used PR method for the specific product
 To critically analyze the PR activities and
Marketing tools that suitable for the product.
 To used the PR Activities and Marketing tools
and adapt for the target market.
 What is ecoLinen?

 Why is it better?
 100% organic
 Durable, long-lasting
 Stronger than normal linen
 A great way to make a positive impact
 Save money and energy
 Certified Organic Guarantee
 Certified organic by SKAL International
 Target Market

 5 Stars Hotels in Jakarta, Indonesia

 Average rooms is 507 rooms
 Business and pleasure guests
Hotel Rooms
Borobudur 695
Mulia 996
Kempinski 285
Shangri La 661
Sari Pan Pacific 418
Ritz Carlton 333
JW Marriot 333
Sultan 1104
Grand Hyatt 450
Nikko 380
Mandarin Oriental 272
Aryaduta 325
Sheraton 350
Average 507
PR Campaign Aim & Objectives

 Aim
 To introduce the product and sells them to the
target market

 Objectives
 To introduce Ecolinen to Indonesian market as
starting locations is Jakarta
 To Used the Several PR campaigh and
marketing for The Ecolinen
 PR Activities

 Awareness Building
 Present ecoLinen to the hotels

 Corporate Party
 Inviting all future buyers to ecoLinen party

 Tryvertising
 Give ecoLinen set as an example to the hotels

 Websites
 Websites http://www.ecolinen.com.au
Awareness Building
Corporate Party
Tryvertising
Website
Gantt Chart
Cost & Impact
Conclusion
Reference
Thank you