Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 1

MB0039 – Business Communication - 4 Credits
(Book ID: xxxxxxx)
Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Describe any situation in your experience where the communication went wrong.
Analyze the situation by pointing out the type of barrier to communication and
suggest how to overcome this barrier.[10 Marks].

Q.2 Describe any two aspects of non verbal communication and give examples of

how each of them could be used to convey positive messages at the workplace.[10

Marks]

Q.3 Which types of listening would be required the most at the workplace? Explain

with suitable examples. [10 Marks]

Q.4 Imagine that you have to make a presentation on your MBA project to a group of

your professors and industry experts. Prepare the following – a) A general statement

of purpose b) A specific statement of purpose c) The key idea d) A brief audience

analysis e) Delivery style. [10 Marks]

Q.5 In your opinion, does the success of a meeting depend more on the

chairperson or the participants? Justify your answer. [10 Marks]

Q.6 How do memos differ from other written communication channels? Give examples of

two business situations that would require either an informational or a persuasive memo.[10

Marks]

Master of Business Administration-MBA Semester 1

 Spring 2010(Jan-June)

MB0039– Business Communication - 4 Credits

(Book ID: xxxxxxx)
Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are some of the relative advantages and disadvantages of email, as compared

to other written communication channels? Suggest two ways to overcome the disadvantages

of email communication. [10 Marks]

Q.2 Imagine that you are the Marketing Manager of a multinational FMCG company.Write

a job rejection letter to a prospective candidate in the appropriate format, explaining why

he/she was not selected for a Management Trainee position with the company. [10 Marks]

Q.3 Select and briefly describe two corporate ads that you have seen recently which you

feel are effective. Explain how they benefit the company [10 Marks]

Q.4 List and explain five important principles of business report writing. [10 Marks]

Q.5 As a recent MBA graduate from Sikkim Manipal University, write your resume
with a specific career objective, including all the other standard components. [10
Marks]

Q.6 Prepare a list of ten questions to ask during a job interview, in order to make the

interview a two way process and to show that you are interested in the company and the job

you are applying for.[10 Marks]