Chocolate bars.

They're supposed to taste good,

but can they also be good? We think so!

Our Climate Change Chocolate bar is meant to educate while tasting great.
It comes in a wrapper with 15 tips for lightening your environmental impact.
These helpful hints teach you how to save energy by making small changes to your
daily habits.

And of course, thanks to Bloomsberry & Co., you can be sure the finest chocolate is
attached to these green lifestyle lessons.

Climate Change Chocolate comes with a verified TerraPass offset of 133 pounds of
carbon dioxide reductions, the average American’s daily carbon impact.
We hope this small offset will be the first taste of a lower-carbon lifestyle for Whole
Foods shoppers who decide to take responsibility for their climate change impact.
In addition, the carbon emissions associated with the production and distribution of
the chocolate bar has been balanced out.
What factors will affect if this product is to be launched in India?
 Marketing Environment
 Environment can be understood as everything that
surrounds & impinges on a system”
Marketing should be seen as a system which responds to environmental
changes, else business may fail.

 Marketing environment consists of the actors & forces

external to marketing mgt. function of the firm that impinge
on mktg. mgt.’s ability to develop &maintain successful
transactions with it’s customers
•Assessment of business environment tends to gain increasing significance
to validate strategic marketing management decisions.
•The essential steps of the assessment are
- identification of environment factors,
- qualitative analysis of primary factors and
- quantitative assessment of marketing environment on the basis
of multiple-criteria analysis.

•A system of evaluation of criteria and models has to be developed

•This helps to foresee comparative strength of distinguished

factors (e.g. highly favourable to highly unfavourable,) and trends
(directions) of their change
 Natural
Macro
Technological
Customers
Cultural Micro
Marketing Suppliers

HR Prodn
Social Legal Internal
Channels

Finance

Competitor
Economic Political

Demography
 LEVELS OF MKTG. ENVI.
 INTERNAL ENVIRONMENT-----

Factors existing within others functions of their own firm,

consisting of Employees, Equipment, Finances etc.
Scanning of internal envi .means understanding the
policies, procedures, systems existing within the
organisation
 THE MICRO-ENVIRONMENT
MICRO ENVIRONMENT----describes those
elements which directly impinge on a
company.
1) Customers-----
2)Intermediaries--
3)Suppliers--------
4)Competitors----
 THE MACRO-ENIRONMENT
Describes factors which are beyond the immediate envi.represents general
forces/pressures rather than institutions with which organizations relate directly.
Also has an impact on micro forces. Complex & independent type.

1)Political & Legal Envi. – laws, govt agencies, pressure groups

2)Demographic - population literacy, occupations, age,
3)Technological &Economic – purchasing power, credits, prices, debts,
savings

4)Social & cultural forces – beliefs, values, social systems, castes,

languages

5) Natural – pollution, shortage of raw materials, energy costs,

 For construction company
Marketing environment components and the determining essential factors

– Political environment
 Membership
 Stability of Government
 Influence of political parties on construction business
 Corruption factor

– Social environment :
 Implementation of social programmes
 Demographic situation
 Problem of skilled construction workers
 Migration processes

– Economic environment :
 GDP growth
 Level of population income
 Investment climate
 Development of free economic zones
 Size of taxes, their change
 Public procurement
 For construction company

 Ecological environment :
– State of infrastructure
– Environmental requirements
– Specific requirements to construction
 Technological environment :
– Use of innovations
– Priority of progressive technologies
– Updating of machinery

 Legal environment :
– Legal regulation of competition
– Laws on construction industry
– Institutional decisions
Specify and explain the micro & macro
environmental forces affecting marketing mix of
the following in India:

 Pizza Hut
 NDTV Profit
 LIC of India
ENRON CASE