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    Presented By: Syed Rehan Ali

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    Reahan Ali
    The document outlines the 9 brand shaastra principles for building a successful brand: 1) The Need Shaastra focuses on understanding customer needs. 2) The Seed Shaastra develops brand ideas that solve customer needs. 3) The Heed Shaastra creates brand awareness, recognition and recall. 4) The Deed Shaastra uses trials to motivate customers to try and buy the brand. 5) The Feed Shaastra earns repeats through quality, experience and satisfaction. 6) The Speed Shaastra ensures the brand has the right sales pace. 7) The Creed Shaastra builds customer trust in the brand. 8) The Breed Shaastra

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    Presented By: Syed Rehan Ali

    Uploaded by

    Reahan Ali
    11 views13 pages
    The document outlines the 9 brand shaastra principles for building a successful brand: 1) The Need Shaastra focuses on understanding customer needs. 2) The Seed Shaastra develops brand ideas that solve customer needs. 3) The Heed Shaastra creates brand awareness, recognition and recall. 4) The Deed Shaastra uses trials to motivate customers to try and buy the brand. 5) The Feed Shaastra earns repeats through quality, experience and satisfaction. 6) The Speed Shaastra ensures the brand has the right sales pace. 7) The Creed Shaastra builds customer trust in the brand. 8) The Breed Shaastra

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    9 Brand Shaastrsa

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    The document outlines the 9 brand shaastra principles for building a successful brand: 1) The Need Shaastra focuses on understanding customer needs. 2) The Seed Shaastra develops brand ideas that solve customer needs. 3) The Heed Shaastra creates brand awareness, recognition and recall. 4) The Deed Shaastra uses trials to motivate customers to try and buy the brand. 5) The Feed Shaastra earns repeats through quality, experience and satisfaction. 6) The Speed Shaastra ensures the brand has the right sales pace. 7) The Creed Shaastra builds customer trust in the brand. 8) The Breed Shaastra

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    11 views13 pages

    Presented By: Syed Rehan Ali

    Uploaded by

    Reahan Ali
    The document outlines the 9 brand shaastra principles for building a successful brand: 1) The Need Shaastra focuses on understanding customer needs. 2) The Seed Shaastra develops brand ideas that solve customer needs. 3) The Heed Shaastra creates brand awareness, recognition and recall. 4) The Deed Shaastra uses trials to motivate customers to try and buy the brand. 5) The Feed Shaastra earns repeats through quality, experience and satisfaction. 6) The Speed Shaastra ensures the brand has the right sales pace. 7) The Creed Shaastra builds customer trust in the brand. 8) The Breed Shaastra

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    of 13

    Presented by :

    syed rehan ali


    12/08/2021 syed rehan ali 1
    THE 9 BRAND SHAASRAS.
    THE NEED SHASTRAS

    THE SEED SHAASTRAS

    THE HEED SHAASTRAS

    THE DEED SHAASTRAS

    THE FEED SHAASTRAS

    THE SPEED SHASSTRAS

    THE CREED SHAASTRAS

    THE BREED SHAASTRAS

    THE EXCEED SHAASTRAS


    12/08/2021 syed rehan ali 2
    1 THE NEED SHAASTRAS
    BRAND CATEGORY GROWTH STRATEGY

    The need brand, is throe starting point for building winning


    profitable brand.
    Needs that brand has to satisfy
    Existing needs
    Latent needs
    Opportunity needs
    Changing needs
    No needs

    12/08/2021 syed rehan ali 3


    2 THE SEED SHAASTRAS
    brand idea growth strategy

    • Idea seed is the solution of need.


    • There are different seeds for different ideas
    • It is the continues process
    • To seed the brand in the mind and heart of the people
    • To seed the idea there fore is to provide a solution for
    the need. Thus the seed shaastras which result in
    brand idea growth, is an essential step-in the evolution
    of the brand.

    12/08/2021 syed rehan ali 4


    3 THE HEED SHAASTRAS
    brand awareness growth strategy

    • Make the consumer aware-beware of the


    unaware
    • Steps in the heed shaastras
    • Awareness
    • Recognition
    • recall

    12/08/2021 syed rehan ali 5


    4 THE DEED SHAASTRAS
    brand trials growth strategy

    The why

    The try

    The buy

    trails

    12/08/2021 syed rehan ali 6


    5 THE FEED SHAASTRAS
    brand repeats growth strategy

    • Ti garner good world of mouth, don’t compete with others


    compete with yourself, constantly rising standards
    • Product quality
    • Product service quality
    • Brand experience
    • Brand satisfaction
    • Brand delight
    • Brand surprise
    • Good brand word of mouth
    12/08/2021
    syed rehan ail 7
    6 THE SPEED SHASSTRAS
    brand sales growth strategy

    • It is important to have sales pace , to be a


    brand ace

    12/08/2021 syed rehan ali 8


    7 THE CREED SHAASTRAS
    brand trust growth strategy

    • Lead consumers, don’t Mislead them


    • trust

    12/08/2021 syed rehan ali 9


    8 THE BREED SHAASTRAS
    brand market share growth strategy

    • Increase market share, to rise on the share


    market
    • Keep eye on the market segment and its
    growth rate
    • It shows the performance of brand in the
    market

    12/08/2021 syed rehan ali 10


    9 THE EXCEED SHAASTRAS
    brand profit growth strategy

    • The consumer must benefit and the marketer


    must profit.
    • Increase profit
    • Relationship between consumer and brand

    12/08/2021 syed rehan ali 11


    SUCEED
    • The brand shaastras should be use in correct
    sequence to build a successful brand

    –HAPPY BRAND BUILDING

    12/08/2021 syed rehan ali 12


    THANK YOU

    12/08/2021 syed rehan ali 13

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