Employee Benefit Plan Audit

Lead Generation
www.flashpointmarketing.biz
www.accountingmarketingblog.com
www.telemarketingforcpas.com
www.cpa-seo.com

WWW.FLASHPOINTMARKETING.BIZ
Lead Generation Definition

What is Employee Benefit Plan Audit (EBPA)

Lead Generation?

EBPA lead generation is the process of identifying new leads

for your firm through several inbound and outbound methods
including; Direct Mail, Executive Telemarketing, Social Media
Marketing, Pay Per Click Advertising (PPC) and Search Engine
Optimization (SEO).

WWW.FLASHPOINTMARKETING.BIZ
Lead Generation – Value
Why Does Your Firm Need an EBPA
Lead Generation Program?

A lead generation program allows your firm to build a pipeline

of new EBPA opportunities. Through increased exposure to the
marketplace your firm will receive introductions to qualified
prospects and access to previously unavailable prospect
opportunities.

WWW.FLASHPOINTMARKETING.BIZ
Key Benefits to CPA Firms

• Increases Market Knowledge About Your Services;

• Provides Access to Qualified Leads;

• Works in Coordination with Partner Development Efforts;

• Creates a Larger EBPA Prospect Pipeline;

• Drives Practice Growth.

WWW.FLASHPOINTMARKETING.BIZ
Flashpoint EBPA Lead Generation

How Can Flashpoint Help Grow Our

EBPA Niche Practice?

Flashpoint Marketing offers CPA and accounting firms

assistance with EBPA lead generation. Unlike other firms we
don’t focus on one methodology. Rather we offer a blend of
inbound and outbound lead generation programs to drive
practice growth.

WWW.FLASHPOINTMARKETING.BIZ
The Essentials

Flashpoint Marketing is an accounting marketing firm that

specializes in serving Certified Public Accounting Firms and
accounting organizations. Our focus is on driving practice
growth through several methodologies.

We work with firm management to design, implement and

refine inbound/outbound EBPA lead generation programs.

WWW.FLASHPOINTMARKETING.BIZ
Our Experience
• Fourteen Years Experience – Accounting Marketing;

• Marketing Experience at Big 4 & Regional CPA Firms;

• Advanced Knowledge of Accounting Services/Issues;

• Deep Understanding of Accounting Sales Cycle;

• Ten Years EBPA Sales Experience for CPA Firms.

WWW.FLASHPOINTMARKETING.BIZ
Firms We Serve
• Certified Public Accounting & Accounting Firms;

• Revenue Range from $2M to $150M Annually;

• Total Employees Range from 25 – 300;

• Most Audit 10 or More Benefit Plans;

•Members of the AICPA EBPAQC.

WWW.FLASHPOINTMARKETING.BIZ
Lead Generation – Services
• Direct Mail Program;

• Executive Telemarketing Services;

•Search Engine Optimization;

• Pay Per Click Advertising;

WWW.FLASHPOINTMARKETING.BIZ
Direct Mail Program
This Program Includes:
Can be implemented independently or in combination with other programs

• List Acquisition – Based on Geography and Plan Size;

• List Validation – Review the Accuracy of List Information;
• Development of 3 Direct Mailers –8.5 x 5.5 Glossy Postcards;
• Website Landing Page Set-Up – Development of Special
Landing Page for Prospects.

WWW.FLASHPOINTMARKETING.BIZ
Executive Telemarketing
This Program Includes:

• List Acquisition – Based on Geography and Plan Size;

• List Validation – Review the Accuracy of List Information;
• Development of 3 Direct Mailers –8.5 x 5.5 Glossy Postcards;
• Executive Telemarketing to Each Prospect (3 Calls);
• Identification of Prospect Opportunities;
• Consultation with Firm on Sales Strategy;
• Ongoing Follow Up as Needed with All Prospects.

WWW.FLASHPOINTMARKETING.BIZ
Search Engine Optimization
This Program Includes:
All Firm Websites – Including Blogs

• Review EBPA Landing Page;

• Keyword Research & Selection;
• Review of On Page SEO (H1, H2, IMG and Linking)
• Create New Webpages/Keyword Rich Content;
• Review Conversion Strategy/ Optimize As Needed
• Limited Off Page Optimization to Drive Additional Traffic to
EBPA Landing Page.

WWW.FLASHPOINTMARKETING.BIZ
Pay Per Click Advertising
This Program Includes:
All Firm Websites

• Management of PPC Programs on All Search Engines;

• Keyword Research & Selection;
•Review of Landing Page & Optimize As Needed;
• Establish PPC Ads on Selected Search Engines;
• Review Conversion Strategy
• Review Keyword Performance & Adjust as Needed
• Monthly Monitoring & Reporting.

WWW.FLASHPOINTMARKETING.BIZ
Pricing Structure
What Does It Cost?

Our Pricing Structures Range in Price Based on the Service

Package Your Firm Selects.

We Work on Both an Hourly Basis or a Modified Commission

Structure Based on the New Business your Firm Closes from
our Lead Generation Efforts.

WWW.FLASHPOINTMARKETING.BIZ
Questions?
Have Questions?

Do you have questions about EBPA Lead Generation or how

Flashpoint Marketing can assist your firm in this area?

Contact us at 888-428-6524 or via email at

info@flashpointmarketing.biz

WWW.FLASHPOINTMARKETING.BIZ