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 Ashish Mundhekar
 Ishan Gupta
 Mayank Lakhotiya
 Parvesh Kakkar
 Ninad Panchbhai
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 <eadquarter- Vadodara
 Plants at- Tamil Nadu, Andhra Pradesh, NOIDA
 Manufacturing- Bulk chemicals, Cancer formulations
 Sales team- 700 salesmen + 85 supervisors
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ailure in target achievement
2 Demotivated sales force
3 Ignorance of supervisor
4 Poor top-management involvement
5 Afraid of competition
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Mast region-
80% of the sales force were agitated by supervisor

Solution-
# To know the reason for agitation
# To create a post equivalent to the supervisor from a
group of salesmen
# In case of repeated complaints, replace the supervisor
Other regions-

£ Improvement in quality
£ Launching of new product if required
£ Top-management should try to reduce the cost
£ Training should be given to the existing salesmen
£ Incentives and bonus on the achievement of targets
£ Êeason for demotivation other than payment

£ Proper organization structure to solve short term and

long term problems

£ Salesmen with extremely poor performance should be

replaced
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