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4-2 : Rothmueller Museum

Group G1
Anup Robins
Arpita Bhattacharya
Chandraprasad Hejib
Manpal Singh Julka
Sudhanya Chakraborty
C1: When no exhibition is not conducted
(For 3 Months)
• Total Fixed cost = Alice Morgan’s salary + William Jacob’s salary = $ 20,000
• Visitors = 9000/5 = 1800
• Revenue = 1800 x $ 5 = $ 9000
• Revenue from Store = 0.2 x 1800 x 7 = $2520
• Variable cost = 0

• Profit = R- TVC - TFC = (11520) – 0 – 20000 = - $ 8480

• Loss of $ 8480 is incurred if exhibition is not conducted


C2: When exhibition is conducted
(For 3 Months)
• Total Fixed cost = $ 123000
• Visitors = 9000
• Revenue = (5+12) x 9000 = $ 153000
• Revenue from Store = 0.2 x 9000 x 7 = $12600
• Variable cost = 0.98 x 9000 = 8820 ( (S-Cogs)/S = .3)
– VC comes from cost of sales which comes from gross margin = (sales – COS)/sales

• Profit = R- TVC - TFC = 165600 – 8820 – 123000 = $33780

• Profit of $33780 is obtained if exhibition is conducted


For calculation of Break Even

• TFC = $123000
• Revenue = (5+12)n + (7 x 0.2n)
• VC = 0.98n (from gross margin equation)
• Profit = 0

• Revenue = TVC + TFC


=> 17n + 1.4n = 123000 + 0.98n

Solving :
• No of visitors to break even = 7061

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