ABOUT Nestlé

• Founded in 1866 by Henri Nestlé.

• Started to meet the need of milk in World War I.
• Henri Nestlé developed a milk based baby food and soon
began marketing it. It became the first product of Nestlé.
• Incorporated as a limited company in 1959
• Name was changed from Foods Specialties Ltd. to the current
name in 1981
• Issued shares to Indian public in 1978.
• Employs around 247,000 people and have factories or
operations worldwide.
 NESTLE PRODUCT LIST

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 NESCAFE
• The new product was named NESCAFÉ – a combination of the Nes-root
of Nestlé and the word café.
• NESCAFÉ was first introduced in Switzerland, on April 1st, 1938.  
• American forces played a key role in re-launching NESCAFÉ in Europe.
• Popularity grew rapidly and soon became the beverage of choice for
teenagers.
• In 1965, Gold Blend was launched.

• New technology to capture full aroma and taste was developed

• In 1994, 'full aroma' process was invented to make the unique quality
and character of NESCAFÉ even better
 USP OF KIT KAT
Unique Selling Points include:

• Chocolate fingers
• Foil and band wrapping, unique in the countlines
market and seen as an important feature which
encourages involvement and sharing by consumers.
• Well-known strapline - Have a Break, Have a Kit
Kat.
 USP OF MAGGI
Unique selling points include:

• 2-minute noodles.
• Fast to cook and good to eat (Taste bhi, health bhi).
• Convenience for mothers and fun for children.