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Research Proposal-Organization Communication
Research Proposal-Organization Communication
1.1 Introduction
communications, very few are able to manage it efficiently. Both long-term and short-
It can start from the spread of rumors to disillusionment among employees to a gradual
destruction of the company's brand image. Worse, it may also lead to the slow death of
the organization.
sales force productivity. E-mails, voice mails, etc can quickly disseminate educational,
how the values and ethos of the company is linked to the business goal. "This provides
the people of an organization the glimpse into the bigger picture which propels the
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growth of an organization and frees them from the blinkers of simply focusing on the
organizational stability (Watson Wyatt 2003, 2005). Thus, organizations without a proper
employee relationship. Miscommunication at the company level not only impacts internal
supervisors with employees will definitely lead to poor performance of business. What
was once considered a “soft” skill is now seen to have “hard” business impacts. The costs
• increased absenteeism
• stifled innovation
(Based on results of research by Watson Wyatt, Gallup Consulting and Towers Perrin.)
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1.3 Research Objectives
The core objective of this research study is to identify the importance of effective
in an organization:
Some of other research objectives identified which is related to the research objectives
employee relations, establishing trust and in providing timely and reliable information.
The findings of this study will lead organization to the awareness and to a better
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1.5 Summary
workplace. Purpose of the research study is also mentioned here followed by the
probable outcome or contribution of this research towards the organization, society and
academicians.
Chapter two mainly discusses on the summary of the literature review on the
studied topic. Some important facts and figures are quoted for reference and knowledge
Some background or information of the company studied for the research is also included
in this chapter.
The last chapter for this research proposal focuses on the methods use for the
research study. It specifies on the research criteria’s such as on the populations, sampling
size and methods, instrumentations to be use for data collection and data analysis
methods.
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CHAPTER 2
organizations are necessarily multifaceted and intricate (Buckley et al., 1998), reflecting
the complex norms, values, climate and goals of the organization, perhaps because
relationship. This can be the relationship between business and customer, or, equally as
important, the internal relationships among different employees within the company.
size. After all, it is the only way for information to effectively spread throughout the
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business so that everybody can be informed to the degree that they required to properly
approach. The company defined a body of knowledge (a set of topics) that the
organization’s management deemed most important for its employees to know and set
about to inculcate the studied topics into its employee communication strategy. (Julie
O’Neil, 2008).
component of business and must assume a central, aggressive role (Grates 1993).
If a firm’s employees do not accept the firm’s mission, goals, and objectives, the firm has
little hope for success in the competitive environment of the 21st century. ‘‘If employees
don’t understand how they contribute to the (business) plan, it’s doomed to failure’’ (as
company (MSC) which has its plants in many locations. Shin-Etsu’s corporate policy is
“Together we build our company by giving our customers continuously high quality
internally and also externally. Thus, both internal and external communication plays a
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vital role in determining its secret of obtaining a MNC status. However, this research
study will be based on the internal communication among four fundamental levels as
mentioned in Chapter 1. A simple framework has been designed in order to study the
Departmental – within
department Internal
communication
Team – within team/group
Figure 1
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CHAPTER 3
coil motor (VCM) – a component for Hard Disk drive (HDD). Basically the
Out of the 2000 employees, 200 respondents will be selected for sampling
will be selected equally from main departments which are production, quality
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3.3 Sampling Procedure
respondents. The aim is to obtain a representative sample and the findings can be
Pilot study will be carried out to test the questionnaire designed prior to
the exact research. Its main purpose is to ensure that the questionnaire which has
been designed is viable and reliable. In other words, it is to check whether our
misinterpreting it. Pilot study will be done among at least 50 staffs of this
company.
adapted and re-designed from Julie O’Neil, (2008), public relation journal, vol.2.
Basically the questions will be divided into two main sections to cover the
Individual.
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Second section will consists of opinion type of questions whereby
stated.
3.6 Reliability
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3.7 Data Analysis
The data which have been collected will be coded using SPSS. The results
Data or results obtained from the research study will be analyzed with
respect to the objectives of the study. It will be analyzed in accordance with the
The research study is limited only on one organization. Further research could be done on
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4. References
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An Analysis Of The Communication During An Enhanced And Structured
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Gloria Mark and Volker Wulf (1999). Changing interpersonal communication through
groupware use. Behaviour & Information Technology, Vol.18, No. 5, pg 385 -
395
J. David Johnson, Hui-Jung Chang ,(July 2000). Internal and External Communication,
Boundary Spanning, and Innovation Adoption: An Over Time Comparison of
Three Explanations of Internal and External Innovation Communication in a New
Organizational Form. The Journal of Business Communication, Vol. 37, pg 238-
263
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Kevin Herring ,(2008). Management in Real Life: Top Communicators. Management
Quarterly; Winter; 49, 4; ABI/Inform Global pg. 28-31
Maartje Maarleveld. Measuring employee satisfaction in new offices – the WODI toolkit.
Journal of Facilities Management Vol. 7 No. 3, 2009 pg 181-197
Maril MacDonald, (Mar 2002). How companies can find renewed focus during uncertain
times. Journal of Communication Management;6, 3; ABI/Inform Global pg. 220
Matthew S. Eastin, Ph.D., Carroll J. Glynn, Ph.D., And Robert P. Griffiths, Ph.D.,(2007).
Psychology of Communication Technology Use in the Workplace.
Cyberpsychology & Behavior Vol 10, No.3
Michael Duffy, (June 2008). Communication tools limits effective interaction if co-
workers aren’t as connected as they assume
No. 2, Spring 2008
Michael H. Cohen, MA (2008). Professional Communication and Teamwork
Nora Carr, (2006). Keys to Effective Communications. American School Board Journal
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