CONTENTS

S.NO. Chapter Name Page No

1. Introduction & History 7

2. Marketing Research 17

3. Research Design 21

4. Limitations 45

5. Findings 46

6. Suggestions 47

7. Conclusion 48

8. Bibliography 49

8 SJDC
 ATTRIBUTE POOR AVERAGE GOOD EXCELLENT

PRICE 48% 22% 23% 7%

SWEETNESS 20% 14% 20% 46%

PACKAGING 33% 18% 12% 37%

SOFTNESS 12% 16% 23% 49%

SCHEMES 37% 13% 17% 33%

AVAILABILITY 12% 15% 23% 50%

61 SJDC
 ANAND MILK UNION LIMITED

THE KAIRA DISTRICT CO-OPERATIVE MILK

PRODUCERS’ UNION LIMITED
ANAND