SUBJECT:BRAND MANAGEMENT.

PRESENTATION ON: PACKAGING.

PRESENTED TO:
Prof:- R.K. SHRIVASTAV
PRESENTED BY
SALIL SARAF
ROLL NO 45
BATCH A2
 PACKAGING
 Packaging is the art, science and technology of
enclosing or protecting products for
distribution, storage, sale and use.

 Packaging can be described as a coordinated

system of preparing goods for transporting,
warehousing, logistics, sales and end use.
 What is Packaging
 Packaging refers to the process of design,
evaluation, and production of packages.
 Packaging can be described as a coordinated
system of preparing goods for transport,
warehousing, logistics, sale, and end use.
 Packaging contains, protects, preserves,
transports, informs, and sells
 OBJECTIVES OF PACKAGING
 Physical Protection
 Barrier protection
 Containment or Agglomeration
 Security
 Convince
 Portion control
 ADVANTAGES
 Size and Quantity
Packaging can control the size and quantity of a
product.
 Marketing
Through design and marketing communications,
packages can help sell a product and differentiate it
from similar products.
 Security
Packing can make items tamper-resistant, can help
reduce theft and can help prevent harm from
dangerous products
 Benefits of packaging
 Protection The basic benefit of packaging is the
protection of goods to be sold. It prevents
damage during transport and storage from the
elements, vibration and compression through a
physical layer of protection
 Information Packaging can provide
information to a consumer regarding the product
contents. This information may be promotional,
factual or mandated by consumer law.
 Marketing Packaging is the front line of
marketing. Through design and marketing
communications, packages can help sell a product
and differentiate it from similar products. The
packaging can also help promote product
branding.

 Security Product security can be provided

through packaging. Packing can make items
tamper-resistant, can help reduce theft and can
help prevent harm from dangerous products
 Green Packaging
 The goals are to improve the long term
viability and quality of life for humans and the
longevity of natural ecosystems.

 Green packaging is a relatively new addition to

the environmental considerations for
packaging.
THANK YOU