SWOT MATRIX

Strengths:
Weaknesses:
 Global automotive sales leader.
 There were no takers that were
 Recognized globally as the leading
acceptable to general motors.
manufacturer in multi- purpose
 Incur in high costs.
lightweight turrets.
 Share some proprietary information
 World’s largest vehicle manufacturer.
with a JV partner.
 Be a proven manufacturer of quality.
 No synergy at moment of JV.
 Significant amount of experience
 High product prices.
with military vehicles.
 Human capital

Opportunities:
 Compete against two major players in
the U.S. armored tanks/vehicles
industry.
 Form a Joint Venture.
SO Strategies: WO Strategies:
 Achieve new capabilities and
knowledge through the joint venture.
 GMD’s existing platform and
transformation requirement of the
US Army would be a perfect match.
 Win the program with a sole bid.

Threats: ST Strategies: WT Strategies:

 Competitors.
 Uncertain environments in the U.S.
defense industry.
 GMD might breed a future competitor
by forming a GMD-GD joint venture.
 Problems might occur if the JV
proposal will win the BCT program.
  Substitutes products.

Key Internal
Weight Rating Score
Factors

STRENGTHS      

Global automotive sales leader.

Recognized globally as the leading

manufacturer in multi- purpose
lightweight turrets.

World’s largest vehicle manufacturer.

Be a proven manufacturer of quality.

Significant amount of experience with

military vehicles.

Human capital

WEAKNESSES      

There were no takers that were

acceptable to general motors.

Incur in high costs.

No synergy at moment of JV.

High product prices.

Share some proprietary information

with a JV partner.

Total 100/100  
IFE MATRIX
EFE MATRIX
Key External Factors Weight Rating Score

OPPORTUNITIES

Compete against two major players in the U.S.

armored tanks/vehicles industry.

Form a Joint Venture.

Achieve new capabilities and knowledge through the

joint venture.

GMD’s existing platform and transformation

requirement of the US Army would be a perfect
match.

Win the program with a sole bid

THREATS

Competitors.

Uncertain environments in the U.S. defense industry.

GMD might breed a future competitor by forming a

GMD-GD joint venture.

Problems might occur if the JV proposal will win the

BCT program.

Substitutes products.

Total 100/100