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MKTG 2500: Course Objectives: Upon Completion of This Class Students Should
MKTG 2500: Course Objectives: Upon Completion of This Class Students Should
Text: “The New Rules of Marketing & PR” (Revised & Updated Second Edition
by David Meerman Scott. (Copyright 2010).
Class Description: This course examines the strategic use of the Internet as an
interactive marketing tool and medium. Students will analyze various models for
increasing marketing effectiveness and efficiency, and will learn strategies for
evaluating and planning web sites and Internet advertising to achieve positive
customer relationships. Students will also critically assess the pros, cons, and
future developments related to this evolving medium.
Grading Scale:
93 – 100% A
88 – 92 BA
83 – 87 B
78 – 82 CB
73 – 77 C
68 – 72 DC
63 – 67 D
0 – 62 E
Skills: Students will learn by doing. Students will gain hands on experience with
new digital tools, social media platforms, and Internet Marketing to understand
and evaluate best practices, models, and strategy being used by marketers
today.
Outside of Class Engagement & Reflection (25%): Learning does not take
place once a week during class but on a frequent and regular basis. Weekly
assignments will require class engagement and reflection outside of class to
demonstrate conceptual understanding and insight into Internet Marketing