Case 3

Hand-to-Hand against Palm

Section A, Group 2
Cedric Savio De Menezes 2010007
Colin Menezes 2010008
Deepika Agarwal 2010009
Dev Ashish Aneja 2010010
Dylan D’Souza 2010011
Gerad Karl Silveira 2010012
 Hand-to-Hand against Palm
Decision Problem
How do we make the PDA attractive to the
student population ?
Research Problem
 What are the features which the student
population would require and be willing to
pay for?
 What would be the sales at each price
point?(not relevant now , but at test
 Hand-to-Hand against Palm
Recommendations
 Surveys among different groups of student
based on income and education to
determine
 features required in the PDA
 price points that the students are willing to
pay.
 Features and prices of competitor products.