36

Brand: Pepsi
The ad which i watched has a kind of negative impact on me. The ad shows competition between
CocaCola and Pepsi. A little boy uses the Cocacola cans as a stool to reach to the Pepsi can. I
think these kind of ads does not a brand like pepsi. I mean its such a popular brand and its still
doing such kind of acts to de-value the other brand. These things should not be done. If you want
to represent your brand represent it solely. Why present it with other brand showing that people
love Pepsi more than CocaCola. This totally is a crap thing and shouldn’t be done. In this way
you are degrading your own brand indirectly.

Brand: Garnier Fruictis

Whenever i watch a Garnier Fruictis ad I just want to rush to the market and buy that product.
They represent their brand name and products so wonderfully that anyone will fall for it. Their
recent ad about a girl who has dry frizzy hair and is so upset about it. Then after using Garnier
Fruictis shampoo her hair looks a lot more stronger, healthier and shiner than before. The thing
which i like about thier ads is that they do not use any celebrities to advertise or promote their
brand. They use common people in their ads which when watched by someone will feel like as if
its their life story in it. I think this is a very good tactic to promote your brand. Simply superb.

Brand: Sunsilk
Sunsilk adopted innovative strategies and developed new marketing campaigns to attract women
to the brand and to gain popularity among the youth population. Sunsilk nowadays in its recent
ads is promoting its products by associating its brand name with some of the most top hair
stylists. The hairstylists give tips on how to maintain your hair healthy and strong and also giving
tips on how to take good care of your hair. They tell about different kind of hairs and show the
right kind of product for that hair. This really is a fantastic way of promoting their brand name.
Its in a way that noone wants to see his hair look bad and while watching the ads also getting
some free tips from the hairstylists is just great. This really is a great idea from Sunsilk.
 Hamza Saleem

01-111072-093

BBA VI “B”

Bahria University Islamabad