360`Marketing Plan

SEO
Understanding Search platform
Paid advertising

Organic results

Paid advertising , inorganic

Right Keywords (India)

Google Keyword tool which tells us

which are the most & least searched
keywords
 Major SEO activities

• To Rank in top results in Google for on searched

keywords

• Activities under SEO Process:

• Keyword Research
• Meta Tag Optimization
• Sitemap & Robots.txt Optimization
• Title & Meta tags update
• Editing Content as per SEO guildlines
• Remove Broken Links
• Image & Hyperlink Optimization
• Industry specific Link building
 Text Ad

Image Ad
(Site Targeting)

Mobile Ad
Tools of Social Media
1. Content Syndication
2. Blog
3. Microblogging
4. Podcast
5. Content Networking
6. Video
7. Wikipedia
8. Social networks
9. Forums
10. Viral
11. Virtual worlds
12. Photos & artworks
13. News Aggregators
14. Social bookmarking
15. Social calender
16. VLogs
17. API enabled applications
 Benefits

• SMO will increase online visibility of your website.

• Positive online branding

• SMO will help in linking & engaging the users to your website

• Your online products/services travel and reach to millions of Internet

users in form of audio or video files, bookmarking and blogging etc…

• Drive the traffic back to your site

• Sharing of high tech users’ views, discuss perspectives and opinions on

your products/offerings
 Our Strategy

To attract most relevant traffic & Highest Conversion

Branding ROI
For Traffic or
For Sales or Leads
Brand Enhancement
• Broader, high-volume terms are • Start with specific product names
acceptable • Include higher-level or related terms
• Consider related areas to reach if they perform
users from different angles • Append words like “buy” or “sale”
to further qualify
Mobile Campaign on Google (screenshot)
 Why us?

 Google Certified Professionals manage the account

 Regional keyword research and timely optimization
 Use Industries best keyword research tools – Google Keyword
tool, WordTracker, Overture & many more..
 Our consultant have worked with Brands like Microsoft, GM,
Avivia, Citifinancial, Apollo.
 Knowledge base of performing keywords
 Detailed reporting on monthly basis