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The Gaps Model of Service Quality For Samdareeya Mall, Jabalpur (MP)
The Gaps Model of Service Quality For Samdareeya Mall, Jabalpur (MP)
By Yogesh Kende
(Batch no 17th
Roll no. 20)
Type of Gaps
Delivery Gap:
• Team work (internal conflict & lack of cooperation)
• Employee job fit and role conflict (lack of experienced)
• Training (unskilled)
Communication Gap:
• Lack of interdepartmental communication
• Language problem (regional language & no response to customer complaints)
Customers Gap:
• Difference between customer perception and expected value (no customer service desk & parking facility only for staff not
customers)
Catchment area of mall
Uneducated customers
Parking facility only for staff (front side)
Parking facility only for staff (back side)
Unorganized retail
Parking facility for customers
Thank You